Remote Director, Advanced Media Partnerships

Marketbridge; Boston (MA); Remote; USD 92,000 - 120,000; Full time

Benefits offered by this job

Flexible PTO

Medical benefits

401(k)

Job summary

Marketbridge is seeking a Director, Advanced Media Partnerships to lead development of integrated, performance-driven media strategies for complex B2B clients.

This role leads a team of media planners and buyers across channels including programmatic media, direct publisher buys, OOH, CTV, broadcast, experiential, and emerging platforms, with close collaboration across the broader Media practice to ensure plans are sound and optimized.

Qualifications

• Eight or more years of experience in media strategy, planning, or integrated media.
• Experience building B2B media strategies for enterprise clients.
• Deep knowledge of digital and offline media planning, including programmatic, display, video, trade and industry media, content syndication, OOH, CTV, broadcast, and other relevant B2B channels.
• Experience leading, coaching, or mentoring media professionals and improving the strategic quality of their work.
• Strong client-facing experience, including presenting strategic recommendations to director-, vice president-, and executive-level stakeholders.
• Experience developing partner relationships and negotiating with media vendors.
• Excellent presentation, communication, and storytelling skills.

Responsibilities

• Lead the development of integrated media strategies and plans for complex B2B clients, translating business and marketing objectives into clear channel, audience, investment, and measurement recommendations.
• Develop cross-channel media plans spanning programmatic media, direct publisher buys, trade and industry media, digital display, video, content syndication, OOH, CTV, broadcast, experiential, and emerging platforms.
• Define the role of each channel throughout the buyer journey, ensuring media investments work together as part of a cohesive strategy rather than as standalone tactics.
• Lead, coach, and develop a team of media planners and buyers, elevating the strategic quality and consistency of their work.
• Partner with activation specialists to translate media strategies into effective execution, optimization, and ongoing performance management.
• Use performance data, market intelligence, audience insights, and measurement findings to communicate clear narratives and recommend strategic optimizations.
• Partner closely with Demand Strategy, Creative, Analytics, Client Success, Project Management, and other disciplines to develop cohesive brand-to-demand programs.

Skills

B2B media strategy

Team leadership

Vendor negotiations

Cross-channel planning

Client facing

Analytical skills

Tools

Bionic

Campaign Manager 360

The Trade Desk

DV360

Display & Video 360

6sense

Demandbase

Job description

Marketbridge is seeking a Director, Advanced Media Partnerships to lead development of integrated, performance-driven media strategies for complex B2B clients.

This role leads a team of media planners and buyers across channels including programmatic media, direct publisher buys, OOH, CTV, broadcast, experiential, and emerging platforms, with close collaboration across the broader Media practice to ensure plans are sound and optimized.