Remote Senior Media Planner & Strategy Lead

Publicis Groupe; New York (NY); On-site; USD 81,000 - 130,000; Full time

Benefits offered by this job

Paid family care

Adoption support

Pet adoption assistance

Wellness reimbursements

Tuition assistance

Paid time off

Matching gifts

Flexible working arrangements

Work Your World program

Business Resource Groups

Job summary

Starcom, part of Publicis Groupe, seeks a Media Planning Supervisor in New York to service clients with data-driven media plans across digital, TV, audio and social channels. You’ll write decks, allocate budgets, and guide audience development while collaborating with analytics teams and clients to optimize performance.

The role emphasizes thoughtful decision-making, teamwork, and hands-on execution, with leadership responsibilities for Associates and Senior Associates.

Qualifications

• Bachelor’s degree preferred in marketing, advertising, communications, business or related field.
• 3+ years of experience in media planning across media channels with strong local and national media strategy knowledge.
• Experience in both local and national media planning and buying across linear and digital channels.
• Ability to balance strategic planning with hands-on campaign execution and media buying.
• Experience with MediaTools and Prisma is highly preferred.
• Resourceful, curious and able to work independently or in a team.
• Strong organizational, communication and time-management skills.
• Detail-oriented with the ability to multi-task and meet deadlines in a fast-paced environment.
• Proficiency in Microsoft Office with strong Excel and PowerPoint skills.

Responsibilities

• Manage planning initiatives and collaborate across teams to execute plans across digital, TV, audio, social, programmatic and more.
• Own tactical plan development, recommendations, and negotiations across channels.
• Collaborate with clients, internal teams and leadership.
• Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development.
• Analyze data to inform purchase and channel allocation.
• Develop guidelines and budget allocations.
• Oversee day-to-day campaign execution and ensure KPIs are met.
• Support development of strategic approach and experience design with channel ideas.
• Manage and develop Associates and Senior Associates.

Skills

Media planning

Local media planning

National media planning

Media buying

Campaign execution

Communication

Time management

Organizational skills

Detail-oriented

Microsoft Excel

PowerPoint

Microsoft Office

Education

Bachelor’s degree in marketing/advertising/communications/business

Tools

MediaTools

Prisma

Microsoft Office Suite

Excel

PowerPoint

Job description

Starcom, part of Publicis Groupe, seeks a Media Planning Supervisor in New York to service clients with data-driven media plans across digital, TV, audio and social channels. You’ll write decks, allocate budgets, and guide audience development while collaborating with analytics teams and clients to optimize performance.

The role emphasizes thoughtful decision-making, teamwork, and hands-on execution, with leadership responsibilities for Associates and Senior Associates.