Media Planning Supervisor: Data-Driven Strategy

Starcom; New York (NY); Presencial; USD 81.000 - 130.000; Jornada completa

Descripción de la vacante

Starcom in New York is seeking a Media Planning Supervisor to lead planning initiatives, allocate budgets, and optimize campaigns across digital, TV, audio and social channels. You will analyze data, build decks, and guide audience development in collaboration with clients and internal teams.

The role demands strong project management, attention to detail, and the ability to balance strategic thinking with hands-on execution.

Formación

• Bachelor’s degree preferred in marketing, advertising, communications, business, sociology, or consumer insights.
• 3+ years of media planning experience across channels.
• Strong understanding of local and national media strategy, planning, and buying.
• Experience with local and national planning across linear and digital channels.
• Balance strategic planning with hands-on campaign execution.
• Experience with MediaTools and Prisma is highly preferred.
• Resourceful, curious, and able to work independently or in a team.
• Strong organizational, communication, and time-management skills.
• Detail-oriented with the ability to multi-task and meet deadlines.
• Proficiency in Microsoft Office; Excel and PowerPoint strong.

Responsabilidades

• Manage planning initiatives and collaborate across channels including digital, tv, audio, social, programmatic and more.
• Own tactical plan development, recommendation building, and negotiations across their respective channels.
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership.
• Lead strategic planning initiatives including: deck writing, budget and channel allocation, and audience development.
• Analyze data to inform purchase and channel allocation.
• Develop guidelines & budget allocations.
• Oversee day-to-day campaign execution and be responsible for ensuring campaigns deliver on KPIs.
• Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities.
• Responsible for management and development of Associates and Senior Associates.

Conocimientos

Media planning

Data analysis

Budget management

Strategic thinking

Team leadership

Communication

Project management

Educación

Bachelor’s degree in marketing/advertising/communications

Herramientas

MediaTools

Prisma

Descripción del empleo

Starcom in New York is seeking a Media Planning Supervisor to lead planning initiatives, allocate budgets, and optimize campaigns across digital, TV, audio and social channels. You will analyze data, build decks, and guide audience development in collaboration with clients and internal teams.

The role demands strong project management, attention to detail, and the ability to balance strategic thinking with hands-on execution.