Sr. Marketing Strategy and Analytics Manager (Fully Remote)

Twilio Inc.; United States; Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Healthcare

401(k)

Paid time off

Parental leave

Job summary

Twilio, a remote-first communications platform, seeks a data-driven GTM strategist to partner with marketing and sales. You will build ROI forecasts, define operating rhythms, and power automated plays through Python/SQL, with end-to-end attribution driving leadership scorecards.

The role combines growth analytics, data storytelling, and cross-functional collaboration to shape strategic outcomes. The ideal candidate brings SQL, Python, Tableau/Looker expertise and hands-on Salesforce/marketing

Qualifications

• Advanced SQL and Python for data extraction and automation.
• Proven BI/Visualization experience with Tableau and Looker.
• Strong knowledge of Salesforce data architecture and marketing automation platforms.

Responsibilities

• Act as Strategic GTM Business Partner: drive rhythms, OKRs, QBR data packs and budgets.
• Lead Investment Proposals & ROI forecasts for new marketing programs.
• Lead Pipeline Automation & Marketing Triggers using Python/SQL.
• Own end-to-end attribution models and leadership scorecards.

Skills

SQL

Python

Data Visualization

BI Tools

Salesforce CRM

Tools

Tableau

Looker

Marketing Automation Platforms

Job description

• Act as Strategic GTM Business Partner: Drive operating rhythms, quarterly PG OKR targets, QBR data packs, and budget allocation frameworks.
• Lead Investment Proposals & Impact Modeling: Architect business cases and ROI forecasts for new marketing programs, evaluating capital trade-offs.
• Lead Pipeline Automation & Marketing Triggers: Design and operationalize automated triggers in Python/SQL to power high-converting plays.
• Architect Attribution & Single Source of Truth: Own end-to-end attribution models and maintain rep-level metrics integrated into leadership scorecards.

Qualifications:

• Advanced Technical Stack: Mastery of SQL and proficiency in Python for data extraction and automation.
• Data Visualization & BI: Proven track record building executive scorecards in Tableau and Looker.
• CRM & GTM Tech Stack: Strong functional understanding of Salesforce data architecture and marketing automation platforms.
• Competitive pay ranges by location, and eligible for equity plan and corporate bonus.
• Benefits include healthcare, 401(k), paid sick time, paid personal time off, and paid parental leave.

About Twilio:

• Remote-first company with a culture of connection and global inclusion.
• Equal opportunity employer committed to diversity and inclusion.
• Encourages employee volunteering and donation efforts.

Twilio is shaping the future of communications by delivering innovative solutions to hundreds of thousands of businesses. With a remote-first culture and a strong emphasis on connection and inclusion, they empower a diverse team to make a global impact daily.