Remote Senior Market Growth Lead, Therapy & Oncology

Tactile Medical; San Diego (CA); Remote; USD 116,000 - 173,000; Full time

Job summary

Tactile Medical seeks a Senior Market Development Manager, Therapy & Oncology, to lead national strategy and market development for Therapy and Oncology segments, translating insights into scalable provider-focused programs.

You will collaborate across Product Marketing, Sales, Field Marketing, Medical Affairs, and Market Access to drive awareness, adoption, and referral growth. Remote work is possible nationwide.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Healthcare Administration, Life Sciences, or a related field, or an equivalent combination of education and relevant experience.
• 7+ years of progressive experience in healthcare marketing, market development, product marketing, commercial strategy, field marketing, or sales enablement, including experience leading complex, cross‑functional strategies or programs.
• Experience developing and executing marketing, commercialization, or growth strategies that support measurable business objectives.
• Demonstrated success leading complex, cross‑functional initiatives, aligning senior stakeholders, and influencing without direct authority.
• Ability to translate customer, market, clinical, and business insights into clear strategies, campaigns, and action plans.
• Strong analytical skills and demonstrated ability to use data to prioritize opportunities and make recommendations.
• Executive‑level written, verbal, presentation, and facilitation skills, with the ability to communicate complex strategies clearly and drive decisions.
• Ability to travel approximately 30% for customer meetings, field engagement, conferences, and internal planning.

Responsibilities

• Serve as the national business and marketing strategy owner for assigned Therapy and Oncology segments.
• Develop annual market development plans and strategies aligned with commercial growth objectives.
• Build a clear segment thesis by identifying untapped patient populations, referral pathway gaps, adoption barriers, competitive threats, and unmet customer needs.
• Define customer segmentation, target audience priorities, provider archetypes, and national referral growth strategies.
• Map referral pathways, identify where patients are lost, and prioritize interventions that improve recognition, referral, and treatment.
• Create national campaign strategies and annual campaign roadmaps for assigned segments.
• Translate product positioning, clinical evidence, and commercialization priorities into provider-focused campaigns and market development programs.
• Define campaign objectives, target audiences, desired behavior changes, message priorities, activation requirements, and success measures.
• Develop segment briefs, message architecture, customer journeys, objection-handling strategies, and field activation playbooks.
• Maintain national campaign governance so programs operate as connected strategies rather than isolated tactics.
• Provide Field Marketing Managers with national strategy, campaign objectives, target account archetypes, audience priorities, and execution guidance for regionalization and delivery into the field for execution.
• Identify opportunities to build awareness and credibility through conferences, education, speaker programs, advisory boards, and provider initiatives.

Skills

Healthcare marketing

Cross‑functional leadership

Analytics and data-driven

Executive communication

Travel readiness

Education

Bachelor’s degree in Marketing/Business/Healthcare

MBA/MPH/MHA or related advanced degree

Tools

CRM platforms

Marketing automation

Campaign analytics/reporting

Job description

Tactile Medical seeks a Senior Market Development Manager, Therapy & Oncology, to lead national strategy and market development for Therapy and Oncology segments, translating insights into scalable provider-focused programs.

You will collaborate across Product Marketing, Sales, Field Marketing, Medical Affairs, and Market Access to drive awareness, adoption, and referral growth. Remote work is possible nationwide.