Remote Senior Manager, Content Amplification & Growth

Ladders; Stati Uniti; Remoto; USD 169.000 - 210.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health & wellness

Flexible remote work

Career development

Merchandise discounts

Team culture events

Descrizione del lavoro

Ladders is seeking a Senior Manager, Content Amplification to lead paid amplification across digital channels, expanding content reach and boosting brand awareness. You will partner with performance marketing and creator teams to optimize spend and align with the content calendar.

The role emphasizes building a programmatic amplification engine, reporting accuracy, and cross-functional collaboration to drive awareness outcomes in a remote US-based setting.

Competenze

• 4+ years in paid social or programmatic media buying focused on reach/awareness (CPM).
• Experience building/operating a programmatic amplification engine.
• Fluency with reach, non-follower reach, engagement, share of voice metrics (CPM focus).
• Proven ability to manage a paid media budget and forecast spend aligned with a content calendar.
• Strong judgment to route CPA, CPC, or revenue-share deals to Performance Media.

Mansioni

• Own and execute the paid amplification strategy to enhance organic content reach.
• Run boosting across accounts, prioritizing spend on high-performing content.
• Build and manage a programmatic amplification engine for real-time performance tracking.
• Set and oversee the paid boosting budget, forecasting against content opportunities.
• Split amplification spend and reporting between business lines for accurate awareness attribution.
• Report on reach, engagement, and share of voice, focusing on brand awareness metrics.
• Coordinate with Performance Media and Creator & Talent teams for effective content amplification.

Conoscenze

Paid social

Programmatic media

Budget forecasting

Audience reach

Share of voice

Descrizione del lavoro

Ladders is seeking a Senior Manager, Content Amplification to lead paid amplification across digital channels, expanding content reach and boosting brand awareness. You will partner with performance marketing and creator teams to optimize spend and align with the content calendar.

The role emphasizes building a programmatic amplification engine, reporting accuracy, and cross-functional collaboration to drive awareness outcomes in a remote US-based setting.