Remote Global Paid Media Director - Build & Scale

Ladders; United States; Remote; USD 160,000 - 200,000; Full time

Benefits offered by this job

Remote work

Multi-channel budget access

Cross-functional collaboration

Job summary

Ladders is seeking a Senior Director, Paid Media to own the global paid media strategy and to build the function from the ground up, balancing channel optimization with budget stewardship. You will work cross-functionally with demand generation, product marketing, analytics, web, and conversion teams to scale a data-driven paid media engine.

The role demands strategic leadership paired with hands-on execution and offers significant opportunity to shape team development, executive reporting, and

Qualifications

• 10+ years of digital marketing experience with a focus on paid media.
• 5+ years leading paid media teams with significant budget ownership.
• Proven success in driving pipeline and revenue in B2B software or technology.
• Expertise in major paid platforms and surrounding martech stack.
• Strong analytical skills with hands-on experience in attribution and marketing analytics.
• Experience building or significantly rebuilding paid media functions.
• Demonstrated ability to develop high-performing teams and manage agency relationships.
• Excellent executive communication skills for translating performance into business narratives.

Responsibilities

• Own and manage the global paid media strategy and budget across multiple channels.
• Build operational foundations for the paid media function, focusing on scalability.
• Engage hands-on in campaign strategy, optimization, and budget management.
• Set and adjust channel-level performance targets based on data analysis.
• Lead and develop a team of paid media managers and specialists.
• Establish measurement and attribution frameworks in collaboration with analytics teams.
• Collaborate with demand generation and product marketing for integrated campaign strategies.
• Drive continuous optimization of the paid media funnel with web and conversion teams.
• Stay updated on platform changes and pilot new opportunities.
• Present performance and investment recommendations to executive leadership.

Skills

Digital marketing

Team leadership

Budget ownership

Data-driven decision making

Campaign optimization

Executive communication

Agency relationships

Strategic planning

Tools

Google Ads

LinkedIn Ads

Facebook Ads

Martech stack

Job description

Ladders is seeking a Senior Director, Paid Media to own the global paid media strategy and to build the function from the ground up, balancing channel optimization with budget stewardship. You will work cross-functionally with demand generation, product marketing, analytics, web, and conversion teams to scale a data-driven paid media engine.

The role demands strategic leadership paired with hands-on execution and offers significant opportunity to shape team development, executive reporting, and