Remote Senior Manager, B2B Retention Marketing

DoorDash, Inc.; San Francisco (CA); Remote; USD 160,000 - 235,000; Full time

Benefits offered by this job

Health benefits

401(k) with employer matching

16 weeks parental leave

Wellness benefits

Commuter benefits

Paid time off & paid sick leave

Job summary

DoorDash, Inc. in San Francisco (Remote) is seeking a Senior Manager of Retention Marketing for Ads and DoorDash for Business (DDFB).

You will lead a team responsible for marketing communications through owned CRM channels to educate and empower Advertisers and DDFB customers, across Ads and DDFB product suites. You will collaborate with cross-functional partners to refine the vision and translate it into roadmaps, driving adoption, activation, and retention while leveraging first-party CRM

Qualifications

• 8+ years in B2B marketing/engagement/operations.
• Track record of profitable retention programs and hitting targets.
• Strong analytical skills and hypothesis-driven experiments.
• Experience with CRM tech and multi-channel programs.

Responsibilities

• Own CRM lifecycle strategy for Advertisers and DDFB customers across onboarding, activation, adoption and churn mitigation.
• Define and track KPIs; analyze advertiser and customer dynamics.
• Lead annual/quarterly retention plans to drive business targets.
• Build and mentor a high-performing retention marketing team across Ads and DDFB.
• Ensure campaigns launch with high quality and speed; optimize targeting and journeys.

Skills

B2B marketing

CRM strategy

Leadership

Analytics

Multi-channel campaigns

SQL (plus)

Tools

Iterable

Braze

Salesforce Marketing Cloud

HubSpot

Job description

DoorDash, Inc. in San Francisco (Remote) is seeking a Senior Manager of Retention Marketing for Ads and DoorDash for Business (DDFB).

You will lead a team responsible for marketing communications through owned CRM channels to educate and empower Advertisers and DDFB customers, across Ads and DDFB product suites. You will collaborate with cross-functional partners to refine the vision and translate it into roadmaps, driving adoption, activation, and retention while leveraging first-party CRM