B2B Retention Marketing Lead — Ads & DDFB (Remote)

DoorDash USA; United States; Remote; USD 160,000 - 235,000; Full time

Benefits offered by this job

401(k) with employer matching

Paid parental leave

Wellness benefits

Commuter benefits match

Paid time off

Paid sick leave

Medical, dental, and vision benefits

Job summary

DoorDash USA is seeking a Senior Manager, Retention Marketing for Ads & DoorDash for Business. This remote US role leads a team focused on CRM-driven education, activation, and retention for Advertisers and DoorDash for Business customers across multiple channels.

You’ll build multi-channel strategies, define KPIs, and drive campaigns with platforms like Iterable, Braze, and Salesforce Marketing Cloud, shaping a scalable retention program and influencing cross-functional partners to grow

Qualifications

• 8+ years in B2B marketing with 5+ years managing high performing teams.
• Profit-driven B2B retention programs with targets.
• Strong analytical skills to translate data into hypotheses and experiments.
• CRM tech experience with multi-channel campaigns (Iterable, Braze, SFMC, HubSpot).
• Entrepreneurial, independent work style with cross-functional influence.

Responsibilities

• Own CRM lifecycle strategy for Advertisers and DDFB customers across onboarding, activation, adoption, and churn mitigation.
• Define and own KPI priorities; analyze advertiser and customer dynamics and respond.
• Lead annual/quarterly retention plans to meet business targets.
• Build and mentor a high-performing Retention Marketing team.
• Ensure campaigns launch with speed and high quality.
• Advance CRM capabilities; transition to first-party CRM tool.
• Drive personalization and experimentation with MarTech, Eng, and Analytics.
• Partner with Ads and DDFB leaders across business functions.

Skills

B2B marketing

Team leadership

Analytics

CRM platforms

Marketing automation

SQL familiarity

Customer experience

Strategic thinking

Adaptability

Tools

Iterable

Braze

Salesforce Marketing Cloud

HubSpot

Job description

DoorDash USA is seeking a Senior Manager, Retention Marketing for Ads & DoorDash for Business. This remote US role leads a team focused on CRM-driven education, activation, and retention for Advertisers and DoorDash for Business customers across multiple channels.

You’ll build multi-channel strategies, define KPIs, and drive campaigns with platforms like Iterable, Braze, and Salesforce Marketing Cloud, shaping a scalable retention program and influencing cross-functional partners to grow