Remote Senior Director Digital Growth & Web Experience

Eyemart Express; Appleton (WI); Hybrid; USD 150,000 - 230,000; Full time

Job summary

Eyemart Express is seeking a Sr. Director of Digital Marketing & Web Experience to lead digital customer acquisition and the website strategy for a portfolio of brands. The role drives growth through analytics, strategy, and cross-functional leadership across marketing, technology, and operations.

Remote-friendly with multi-brand oversight and expansion plans across the portfolio. The position requires a track record in large-scale website roadmaps, privacy and regulatory awareness, and

Qualifications

• Bachelor’s degree in a related field or equivalent experience.
• Minimum 3 additional years in a functional area related to digital marketing.
• At least 6 years of management experience including hiring and performance management.
• Proven success driving digital acquisition, website conversion and revenue growth.
• Experience owning large-scale consumer website roadmaps and digital growth strategies.

Responsibilities

• Lead portfolio digital acquisition strategy to drive new customers, appointments, transactions and revenue.
• Develop differentiated strategies across SEO, local search, paid digital, social, content and emerging channels.
• Partner with Marketing leaders and agencies to improve audiences, creative and performance.
• Connect acquisition with website priorities to improve conversion and customer value.
• Define website roles across acquisition, discovery, education and engagement.

Skills

Digital marketing

SEO

Analytics

Leadership

Education

Bachelor's degree

Tools

Salesforce

Job description

Eyemart Express is seeking a Sr. Director of Digital Marketing & Web Experience to lead digital customer acquisition and the website strategy for a portfolio of brands. The role drives growth through analytics, strategy, and cross-functional leadership across marketing, technology, and operations.

Remote-friendly with multi-brand oversight and expansion plans across the portfolio. The position requires a track record in large-scale website roadmaps, privacy and regulatory awareness, and