Remote Senior Data Scientist, AdTech & ROAS

Nashville Public Radio; Phoenix (AZ); On-site; USD 175,000 - 200,000; Full time

Job summary

Launch Potato is seeking a senior data scientist to own the full data science engine for a priority vertical, from business problem to deployed model and live ROAS. You’ll work hands-on in the data and modeling, coordinating with stakeholders and ML engineering through deployment, monitoring, and performance analysis.

You will start focusing on Insurance and Advertiser Quality, with ROAS as the primary metric, delivering high-impact models and revenue growth across our brands.

Qualifications

• Proven experience in digital marketing, performance marketing, or the leadgen industry.
• Building adtech algorithms and supporting user acquisition or paid media modeling.
• Strong modeling fundamentals: the ability to build effective models that drive business impact.
• Multi-year, hands-on experience building and deploying ML solutions in the AWS cloud.
• Hands-on experience across core technique areas: multi-armed bandit / reinforcement learning, recommendation and ranking systems, funnel and monetization optimization, LTV modeling.
• Expert Python and SQL.

Responsibilities

• Own the full data science engine for a priority vertical, from business problem to deployed model to live ROAS performance.
• Hands-on, in-the-weeds role: you are heavily immersed in the data and the modeling, working with stakeholders.
• Stay engaged through deployment, monitoring, and performance analysis.
• You will start focusing on Insurance and Advertiser Quality, with scope that broadens over time.

Skills

Digital marketing

Performance marketing

Lead generation

Adtech algorithms

User acquisition

Paid media modeling

Modeling fundamentals

ML in AWS

Python

SQL

Tools

Python

SQL

Looker

Job description

Launch Potato is seeking a senior data scientist to own the full data science engine for a priority vertical, from business problem to deployed model and live ROAS. You’ll work hands-on in the data and modeling, coordinating with stakeholders and ML engineering through deployment, monitoring, and performance analysis.

You will start focusing on Insurance and Advertiser Quality, with ROAS as the primary metric, delivering high-impact models and revenue growth across our brands.