Remote Senior Applied Scientist — AdTech ROAS (Insurance)

Launch Potato; Columbus (KS); On-site; MXN 900,000 - 1,300,000; Full time

Job summary

Launch Potato is seeking a senior data scientist to own the full data science engine for a priority vertical, from problem framing to deployed models and live ROAS performance. This is a hands-on role deeply embedded in data and modeling, collaborating with ML engineers to ensure end-to-end delivery.

The position starts with Insurance and Advertiser Quality and expands scope over time, using Python, SQL, and cloud platforms to drive measurable revenue across brands.

Qualifications

• Proven experience in digital marketing, performance marketing, or the leadgen industry.
• Building adtech algorithms and supporting user acquisition or paid media modeling (highly desired)
• Strong modeling fundamentals: the ability to build effective models that drive business impact
• Multi-year, hands-on experience building and deploying ML solutions in the AWS cloud
• Hands-on experience across core technique areas: multi-armed bandit / reinforcement learning, recommendation and ranking systems (content-based, collaborative filtering, hybrid), funnel and monetization optimization, LTV modeling
• Expert Python and SQL

Responsibilities

• Own the full data science engine for a priority vertical, from business problem to deployed model to live ROAS performance, driving measurable revenue and media efficiency.
• This is a hands-on, in-the-weeds role: heavily immersed in the data and the modeling, framing the business problem directly with stakeholders, building and validating the model, handing the ML-engineering last mile to your ML engineering partner, and staying engaged through deployment, monitoring, and performance analysis.
• You will start focusing on Insurance and Advertiser Quality, with scope that broadens over time.
• Your primary metric is ROAS.

Skills

Digital marketing experience

Adtech algorithms

Modeling fundamentals

ML on AWS

Multi-armed bandit / RL

Recommendation systems

Funnel monetization

LTV modeling

Python

SQL

Looker

AWS

Tools

Looker

AWS

Job description

Launch Potato is seeking a senior data scientist to own the full data science engine for a priority vertical, from problem framing to deployed models and live ROAS performance. This is a hands-on role deeply embedded in data and modeling, collaborating with ML engineers to ensure end-to-end delivery.

The position starts with Insurance and Advertiser Quality and expands scope over time, using Python, SQL, and cloud platforms to drive measurable revenue across brands.