Remote Senior Brand Strategist – Tech & AI

Craft Agency Ltd.; New York (NY); Hybrid; USD 120,000 - 148,000; Full time

Benefits offered by this job

Remote/hybrid working

Temp-to-perm potential

Job summary

Craft Agency Ltd. is seeking a freelance Senior Strategist to lead brand strategy for technology-led engagements. You will drive discovery, uncover points of difference, and translate complex propositions into clear, differentiated stories. You’ll shape positioning, architecture and messaging, then align with design teams to ensure ideas survive the work.

The role involves workshops with senior stakeholders and a remote/hybrid setup, with ongoing project work and potential to turn temp-to-perm.

Qualifications

• Establised Strategist with a portfolio focused on technology sectors (AI, software, platforms, fintech or emerging categories).
• Fluent in translating technical products into clear brand narratives and differentiating stories.
• Experience leading workshops and senior client conversations, with design teams.

Responsibilities

• Lead brand strategy for technology-led engagements from discovery to creative development.
• Shape positioning, proposition, brand architecture and messaging.
• Facilitate workshops and direct conversations with senior client stakeholders.

Skills

Brand strategy

Tech storytelling

Workshop leadership

Stakeholder facilitation

Job description

Craft Agency Ltd. is seeking a freelance Senior Strategist to lead brand strategy for technology-led engagements. You will drive discovery, uncover points of difference, and translate complex propositions into clear, differentiated stories. You’ll shape positioning, architecture and messaging, then align with design teams to ensure ideas survive the work.

The role involves workshops with senior stakeholders and a remote/hybrid setup, with ongoing project work and potential to turn temp-to-perm.