Freelance Senior Strategist

Craft; New York (NY); On-site; USD 124,000 - 207,000; Full time

Job summary

Craft, a boutique studio, seeks a freelance Senior Strategist to lead brand strategy for complex technology-led engagements from the initial question through creative development. You’ll shape positioning, proposition, brand architecture and messaging, translate technical products into clear stories, and collaborate with design to ensure ideas survive the work stage.

You’ll run workshops and discuss strategy with senior clients directly.

Qualifications

• Leads brand strategy from discovery to creative development.
• Translates complex tech products into clear stories and differentiated propositions.
• Fluent across positioning, proposition, brand architecture and messaging; comfortable with senior stakeholders.

Responsibilities

• Lead brand strategy for technology-led engagements from discovery to creative development.
• Shape positioning, proposition, brand architecture and messaging; collaborate with design teams.
• Facilitate workshops and direct conversations with senior client stakeholders.

Skills

Brand strategy

Workshops facilitation

Senior stakeholder comms

Storytelling

Positioning

Brand architecture

Job description

This is a freelance Senior Strategist position with an independent creative studio that builds brands at the edge of emerging technology, often before the product is finished.

The studio works with a client roster spanning category-defining technology and consumer businesses - it has built a reputation on digital craft, with a substantial awards record, and operates with the intentionality of a studio rather than the machinery of a large agency.

The Role

You'll lead brand strategy for complex, technology-led engagements from the first strategic question through to creative development. That means running discovery, uncovering genuine points of difference, and turning sophisticated propositions into clear, differentiated stories.

You'll shape positioning, proposition, brand architecture and messaging, then work alongside strong design and creative teams to make sure the thinking survives contact with the work. You'll facilitate workshops and lead conversations with senior client stakeholders directly.

The Package

Potential to turn temp-to-perm

The Person

You're an established Strategist with a portfolio weighted toward technology - AI, software, platforms, enterprise, fintech or emerging categories. You've translated technical products into clear stories, repositioned established brands, and worked on new ventures and launches.

You're fluent across positioning, proposition, brand architecture, messaging and verbal identity, comfortable in front of senior stakeholders, and used to partnering closely with design.

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A more diverse team is a more creative team.

It’s our job to build teams of people, and we’re proud to bring together a global network of diverse talent.

All applicants will be considered without regard to race, nationality, religious persuasion, sexual orientation, sex, marital or parental status, physical ability, gender, or age.