Freelance Senior Strategist - Tech AI Brand Strategy Lead

Craft; New York (NY); On-site; USD 124,000 - 207,000; Full time

Job summary

Craft, a boutique studio, seeks a freelance Senior Strategist to lead brand strategy for complex technology-led engagements from the initial question through creative development. You’ll shape positioning, proposition, brand architecture and messaging, translate technical products into clear stories, and collaborate with design to ensure ideas survive the work stage.

You’ll run workshops and discuss strategy with senior clients directly.

Qualifications

• Leads brand strategy from discovery to creative development.
• Translates complex tech products into clear stories and differentiated propositions.
• Fluent across positioning, proposition, brand architecture and messaging; comfortable with senior stakeholders.

Responsibilities

• Lead brand strategy for technology-led engagements from discovery to creative development.
• Shape positioning, proposition, brand architecture and messaging; collaborate with design teams.
• Facilitate workshops and direct conversations with senior client stakeholders.

Skills

Brand strategy

Workshops facilitation

Senior stakeholder comms

Storytelling

Positioning

Brand architecture

Job description

Craft, a boutique studio, seeks a freelance Senior Strategist to lead brand strategy for complex technology-led engagements from the initial question through creative development. You’ll shape positioning, proposition, brand architecture and messaging, translate technical products into clear stories, and collaborate with design to ensure ideas survive the work stage.

You’ll run workshops and discuss strategy with senior clients directly.