Freelance Senior Strategist

Craft Agency Ltd.; New York (NY); Hybrid; USD 120,000 - 148,000; Full time

Benefits offered by this job

Remote/hybrid working

Temp-to-perm potential

Job summary

Craft Agency Ltd. is seeking a freelance Senior Strategist to lead brand strategy for technology-led engagements. You will drive discovery, uncover points of difference, and translate complex propositions into clear, differentiated stories. You’ll shape positioning, architecture and messaging, then align with design teams to ensure ideas survive the work.

The role involves workshops with senior stakeholders and a remote/hybrid setup, with ongoing project work and potential to turn temp-to-perm.

Qualifications

• Establised Strategist with a portfolio focused on technology sectors (AI, software, platforms, fintech or emerging categories).
• Fluent in translating technical products into clear brand narratives and differentiating stories.
• Experience leading workshops and senior client conversations, with design teams.

Responsibilities

• Lead brand strategy for technology-led engagements from discovery to creative development.
• Shape positioning, proposition, brand architecture and messaging.
• Facilitate workshops and direct conversations with senior client stakeholders.

Skills

Brand strategy

Tech storytelling

Workshop leadership

Stakeholder facilitation

Job description

This is a freelance Senior Strategist position with an independent creative studio that builds brands at the edge of emerging technology, often before the product is finished.

The studio works with a client roster spanning category-defining technology and consumer businesses – it has built a reputation on digital craft, with a substantial awards record, and operates with the intentionality of a studio rather than the machinery of a large agency.

The Role

You’ll lead brand strategy for complex, technology-led engagements from the first strategic question through to creative development. That means running discovery, uncovering genuine points of difference, and turning sophisticated propositions into clear, differentiated stories.

You’ll shape positioning, proposition, brand architecture and messaging, then work alongside strong design and creative teams to make sure the thinking survives contact with the work. You’ll facilitate workshops and lead conversations with senior client stakeholders directly.

The Package

$650 – $800 per day

Remote/hybrid working

Ongoing project work

Potential to turn temp-to-perm

The Person

You’re an established Strategist with a portfolio weighted toward technology – AI, software, platforms, enterprise, fintech or emerging categories. You’ve translated technical products into clear stories, repositioned established brands, and worked on new ventures and launches.

You’re fluent across positioning, proposition, brand architecture, messaging and verbal identity, comfortable in front of senior stakeholders, and used to partnering closely with design.