Remote Senior Brand Manager - Growth & Strategy

Sourcewell; Staples (MN); Remote; USD 114,000 - 143,000; Full time

Job summary

Sourcewell is seeking a Senior Brand Manager to lead brand strategy and revenue generation initiatives. You will oversee brand campaigns, measurement, and outsourced talent management to support Sourcewell services.

Key focus areas include brand positioning, cross-functional collaboration, and directing marketing plans within a governed framework while aligning with organizational goals. Remote work with occasional travel to Staples, MN.

Qualifications

• Six years of industry experience with two or more years in brand management.
• Two+ years of experience developing and implementing a marketing or public relations plan.
• Two+ years of experience in strategic planning.

Responsibilities

• Manage brand(s) and coordinate brand support activities using analytics to inform future brand work.
• Develop and deliver marketing campaigns across media to support the business plan.
• Coordinate a comprehensive area of process to distinguish product/program positioning and analyze competitors.
• Lead stakeholder engagement and build collaborative relationships across the value chain.
• Coordinate subcontractors and vendors to deliver advertising, promotions, and marketing campaigns.

Skills

Brand management

Marketing planning

Strategic planning

Public relations

Organizational communication

Budget management

Education

Bachelor's degree in marketing or communications

Job description

Sourcewell is seeking a Senior Brand Manager to lead brand strategy and revenue generation initiatives. You will oversee brand campaigns, measurement, and outsourced talent management to support Sourcewell services.

Key focus areas include brand positioning, cross-functional collaboration, and directing marketing plans within a governed framework while aligning with organizational goals. Remote work with occasional travel to Staples, MN.