Senior Brand Manager

Veracity Ventures Inc.; United States; Remote; USD 110,000 - 170,000; Full time

Job summary

Veracity Ventures Inc. is seeking a Senior Brand Manager to lead brand strategy and end-to-end marketing execution from concept to completion. This fully remote role within the United States requires hands-on leadership and the ability to manage multiple functions across creative, media, PR, operations, and finance.

You will report to the Senior Director, Brand Marketing and oversee two direct reports. The role demands strategic thinking with practical execution and occasional travel when needed.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field preferred.
• 7-10+ years of progressive experience in brand marketing, integrated marketing, or category marketing.
• Experience developing and executing brand strategy, including positioning, messaging, voice, and visual identity.
• Proven ability to build and manage marketing calendars with at least six months of forward planning.
• Strong creative leadership, including briefing, creative evaluation, and feedback.
• Experience coordinating cross-functional campaigns from concept through execution.
• Experience managing creative, media, or PR agencies and external partners.
• Strong analytical, organizational, communication, and prioritization skills.
• Ability to balance strategic thinking with hands-on execution.
• Ability to travel occasionally and work extended hours when necessary.
• Must be eligible to work from an approved U.S. state for the duration of employment.

Responsibilities

• Lead brand strategy, marketing calendar management, creative development, promotional planning, and integrated marketing execution.
• Ensure brand initiatives are aligned with both brand-building and business-performance objectives.
• Manage two direct reports: Manager, Graphic Design & Art and Associate Manager, Brand Marketing.
• Develop strategy while personally driving initiatives from concept through execution.
• Oversee media planning in partnership with the media agency; collaborate with creative, PR, Operations, Digital, Finance, and Field teams.

Skills

Brand strategy

Creative leadership

Campaign planning

Cross-functional collaboration

Analytics

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Senior Brand Manager

Location: 100% Remote - United States (state restrictions apply)

Employment Type: Full-Time, Permanent

Job Level: Senior Manager

Reports To: Senior Director, Brand Marketing

Travel: Occasional / Moderate travel as required

This position is fully remote within the United States. Due to state-specific regulatory requirements, remote work is not currently supported from:

• Alaska
• California
• Hawaii

The Senior Manager, Brand will lead brand strategy, marketing calendar management, creative development, promotional planning, and integrated marketing execution. This individual will ensure that brand initiatives are strategically aligned, consistently executed, and designed to achieve both brand-building and business-performance objectives.

Reporting to the Senior Director, Brand Marketing, this role will manage two direct reports: the Manager, Graphic Design & Art and the Associate Manager, Brand Marketing. The position requires a hands-on leader who can develop strategy while personally driving initiatives from concept through execution.

The Senior Manager will also oversee media planning in partnership with the media agency and collaborate closely with creative, PR, Operations, Digital, Finance, and Field teams.

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field preferred.
• 7-10+ years of progressive experience in brand marketing, integrated marketing, or category marketing.
• Demonstrated experience developing and executing brand strategy, including positioning, messaging, voice, and visual identity.
• Proven ability to build and manage marketing calendars with at least six months of forward planning.
• Strong creative leadership skills, including briefing, creative evaluation, and feedback.
• Experience coordinating cross-functional campaigns from concept through execution.
• Experience managing creative, media, or PR agencies and external partners.
• Strong analytical, organizational, communication, and prioritization skills.
• Ability to balance strategic thinking with hands-on execution.
• Ability to manage competing priorities and meet campaign deadlines.
• Ability to travel occasionally and work extended hours when necessary.
• Must be eligible to work from an approved U.S. state for the duration of employment.

Preferred Qualifications

• Experience in quick-service restaurants (QSR), food and beverage, hospitality, retail, or consumer brands.
• Experience overseeing brand content production, including photography and video.
• Experience with in-store marketing and creative ecosystems.
• Experience leading integrated paid, owned, and earned media campaigns.
• Experience managing and developing direct reports.
• Demonstrated ability to use testing, customer insights, and performance analytics to improve marketing results.

This is a remote position.