Senior Brand Manager

Sourcewell; Staples (MN); Remote; USD 114,000 - 143,000; Full time

Job summary

Sourcewell is seeking a Senior Brand Manager to lead brand strategy and revenue generation initiatives. You will oversee brand campaigns, measurement, and outsourced talent management to support Sourcewell services.

Key focus areas include brand positioning, cross-functional collaboration, and directing marketing plans within a governed framework while aligning with organizational goals. Remote work with occasional travel to Staples, MN.

Qualifications

• Six years of industry experience with two or more years in brand management.
• Two+ years of experience developing and implementing a marketing or public relations plan.
• Two+ years of experience in strategic planning.

Responsibilities

• Manage brand(s) and coordinate brand support activities using analytics to inform future brand work.
• Develop and deliver marketing campaigns across media to support the business plan.
• Coordinate a comprehensive area of process to distinguish product/program positioning and analyze competitors.
• Lead stakeholder engagement and build collaborative relationships across the value chain.
• Coordinate subcontractors and vendors to deliver advertising, promotions, and marketing campaigns.

Skills

Brand management

Marketing planning

Strategic planning

Public relations

Organizational communication

Budget management

Education

Bachelor's degree in marketing or communications

Job description

Position Title:Senior Brand ManagerSalary Range:Senior Brand Manager (Grade 17, Exempt). Annual salary range: $114,320 – $142,900. This range reflects the minimum to midpoint of the grade. Salary may exceed the midpoint and will commensurate with experience.Job Description Summary:The Senior Brand Manager is responsible for planning and executing marketing and communications strategies to support our mission and military support program. This position will assume substantial delegation authority from Marketing leadership to lead all aspects of the strategy for specified areas, including the effective utilization of outsourced talent as necessary to achieve organizational goals. Primary responsibilities of this position include creating and executing strategies for brand management and revenue generation, maintaining a favorable public image, organizational communication, and effective promotion of all Sourcewell services.Essential Duties and ResponsibilitiesManage brand(s) and coordinate brand support activities, using brand tracking and/or performance analysis to inform future brand activities.Assist in achieving brand positioning, and lead on contributing ideas to brand plans.Develop and deliver marketing campaigns across all media to support the business plan.Develop and/or deliver a plan for an individual brand under guidance from senior colleagues.Coordinate a comprehensive area of process to distinguish product/program positioning, analyzing market trends, and studying competitors.Interpret the strategic marketing need and identify solution recommendations to business problems at a business unit level.Produce workstream or project plans, ensuring that all activities are identified, are appropriately organized to deliver project objectives, and comply with the organization's project management framework.Develop stakeholder engagement by identifying stakeholders; by finding out their needs, issues, and concerns; and by reacting to these needs, issues, and concerns to support the communication of business information and decisions.Guide the building of collaborative relationships in a complex setting, strengthening both internal and external networks, facilitating collaboration, and fostering mutually beneficial partnerships across the full extent of the value chain.Coordinate activities of subcontractors and vendors and act as their primary point of contact while working within an established contract to deliver successful advertising, promotion, and other marketing campaigns.Execute a marketing plan for a particular product, service, or specialty area while working within established marketing systems.Support the collection of data and participate in reviews of marketing activities to identify opportunities for improvements.Plan and deliver small projects or workstreams, using an appropriate project management methodology to give assurance that intended outcomes are achieved.Deliver a budget for an area of the organization or conduct complex analyses on budget progress in other areas of the organization.Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching; gain or maintain external professional accreditation, where relevant, to improve performance and fulfill personal potential. Maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.Other duties as assigned.Additional Job Description:Required QualificationsBachelor's degree in marketing, public relations, or communications OR a combination of post-secondary training, professional education, and related experience equivalent to four (4) years.Six (6) years demonstrated industry experience; of which the total years of experience include:Two or more (2+) years of demonstrated experience with brand managementTwo or more (2+) years of experience developing and implementing a marketing plan, organizational communication strategy and/or public relations strategyTwo or more (2+) years of Experience in strategic planning.Preferred Qualifications:Knowledge and/or experience working with the defense sectorB2G or G2G marketing experienceUnderstanding of how military installations operate and acquire goods and servicesUnderstanding of intergovernmental support agreementsLocation:This is a remote position, and is subject to Sourcewell's telecommuting policies and procedures.On occasion, may be asked to travel to Staples, MN for meetings, professional development or team activities. Potentially three to four (3-4) times per year. Notice will be given ahead of time.Full Time/Part Time:Full timePosition Type:RegularScheduled Hours:40At Sourcewell, collaboration, respect, and belonging are the core of who we are. We believe in giving back to the community, offering paid volunteer time for staff, and supporting one another to do our best work. We’re proud to have been recognized by Top Workplaces, the nation’s leading employer recognition program, annually since 2016.Our values:Seek. Be curious.Empower. Be accountable and liberate others.Impact. Be a difference maker.