Remote Senior Brand Manager — Strategy & Growth

C001 Sourcewell; United States; Remote; USD 114,000 - 143,000; Full time

Job summary

Sourcewell in the United States is seeking a Senior Brand Manager to lead brand strategy and revenue-generating marketing efforts for designated areas, including managing outsourced talent as needed to achieve goals. You will develop campaigns across media, analyze performance, and steer initiatives to strengthen the public image and market position.

You’ll work closely with Marketing leadership and cross-functional teams to ensure alignment with our mission and client needs, while mentoring

Qualifications

• Bachelor's degree in marketing, public relations, or communications OR equivalent to four years.
• Six years industry experience with brand management and marketing planning.
• Experience in strategic planning and organizational communication.

Responsibilities

• Coordinate brand tracking and performance analysis to inform future brand activities.
• Develop and deliver marketing campaigns across media to support the business plan.
• Plan and deliver a brand plan under guidance from senior colleagues.
• Coordinate process to distinguish product positioning, analyze trends and competitors.
• Build stakeholder engagement and partner networks across the value chain.
• Manage subcontractors and vendors within contracts to deliver campaigns.

Skills

Brand management

Marketing planning

Strategic communications

Cross-functional leadership

Education

Bachelor's degree or equivalent in marketing/PR/communications

Job description

Sourcewell in the United States is seeking a Senior Brand Manager to lead brand strategy and revenue-generating marketing efforts for designated areas, including managing outsourced talent as needed to achieve goals. You will develop campaigns across media, analyze performance, and steer initiatives to strengthen the public image and market position.

You’ll work closely with Marketing leadership and cross-functional teams to ensure alignment with our mission and client needs, while mentoring