Remote Senior Analytics & Insights Lead

Zeta Global; United States; Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Unlimited PTO

Excellent medical, dental, and vision

Employee Equity and Stock PurchasePlan

Employee Discounts, Virtual Wellness,,

Pet Insurance

Job summary

Zeta Global in New York City is seeking a Programmatic Analytics and Strategy professional to provide actionable insights for external customers and internal teams. This role partners with Sales and Customer Success to monitor optimization platforms and guide analytics-driven marketing strategies, ideally based on the East Coast with hybrid NYC office presence.

The candidate will design analytic plans, own campaign performance, and develop innovative measurement tools, while communicating

Qualifications

• 2+ years of working experience in a similar role.
• Extensive experience with SQL and Excel/pivot tables.
• Experience in a digital media/Programmatic analytics role
• Experience pulling & putting together audience insights reports
• Experience with VBA/Excel Macros, Tableau, Python, SAS or other data manipulation tools a plus.
• A great communicator who is able to convey complex technical features in simple terms.
• Someone with an aptitude for media and strategy and able to contextually relay concepts to clients.
• Able to multitask and prioritize among several high-profile clients.
• Have a high degree of creativity, attention to detail, self-motivation, and drive.
• Eagerness to work in a startup team environment that will be rapidly changing
• Enthusiastic team player with a penchant for collaboration and knowledge sharing.
• Willingness to do whatever it takes to get the job done.
• Nerdy but loveable.
• Data driven, technical, self-starting and curious.
• Excellent presentation/visualization/storytelling skills with PowerPoint.
• Excellent diagnostic skills.
• Technical acumen to understand how to design campaigns that optimize the use of our tech platform.
• Professional oral and written communication skills.
• Client facing experience.
• Bachelor's degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience

Responsibilities

• Client-facing lead responsible for communication campaign strategy, reviewing campaign-based insights and providing a story-telling interpretation to provided insights
• Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence.
• Own campaign performance and reporting insights while recommending opportunities for optimization (ex. running additional channels, updating current targeting strategy, pitching new analyses to help with client’s business challenges/objectives).
• Reviewing performance of models across revenue, performance, and pacing.
• Design and implement tests to evaluate model and feature performance.
• Working with internal teams and stakeholders to determine measurement tools and products are appropriate for addressing client business challenges.
• Develop innovative measurement tools and solutions
• Consult with clients regarding development & alignment of marketing programs across on-line channels.
• Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts. Part of internal team discussions to help set up campaigns for success.
• Communicate campaign optimization results to clients to prove value against original business goals.

Skills

SQL

Excel (Pivot)

Audience insights reports

PowerPoint

Tableau

Python

SAS

Communication

Client facing

Startup environment

Data-driven

Education

Bachelor's degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience

Tools

Tableau

Python

SAS

VBA

Job description

Zeta Global in New York City is seeking a Programmatic Analytics and Strategy professional to provide actionable insights for external customers and internal teams. This role partners with Sales and Customer Success to monitor optimization platforms and guide analytics-driven marketing strategies, ideally based on the East Coast with hybrid NYC office presence.

The candidate will design analytic plans, own campaign performance, and develop innovative measurement tools, while communicating