Remote SEM Specialist — Drive Demand & ROAS

Marketbridge; United States; Remote; USD 60,000 - 80,000; Full time

Benefits offered by this job

Flexible PTO

Health benefits

401(k) with company contribution

Professional development fund

Company laptop

Internet stipend

Job summary

Marketbridge, a leading B2B marketing partner, is seeking a Search Engine Marketing (SEM) Specialist to drive demand and revenue through paid search campaigns on Google Ads and Microsoft Ads. This remote role requires EST hours and collaboration with analytics, creative and strategy teams.

You’ll conduct keyword research, write and optimize ad copy, manage bids and budgets, run A/B tests, and analyze performance to improve CPA and ROAS. A 2+ year SEM background and GA4 familiarity are expected.

Qualifications

• 2+ years of paid search / SEM experience.
• Hands-on experience with Google Ads and Microsoft Ads.
• Strong analytical skills and proficiency in Excel or Google Sheets.
• Familiarity with GA4 or similar analytics platforms.
• Understanding of conversion tracking and attribution basics.
• Detail-oriented with strong problem-solving skills.
• Experience in a B2B or agency environment.
• Google Ads certification.
• Exposure to landing page optimization and CRO principles.

Responsibilities

• Build, launch, and manage paid search campaigns across Google Ads and Microsoft Ads.
• Conduct keyword research, audience segmentation, and competitive analysis.
• Write, test, and optimize ad copy to improve CTR and conversion rates.
• Manage bids, budgets, and pacing to hit performance targets.
• Monitor and optimize campaigns for KPIs such as CPA, ROAS, and pipeline contribution.
• Execute A/B tests across ads, landing pages, and targeting strategies.
• Analyze campaign data and provide actionable insights and reporting.
• Collaborate with analytics, creative, and strategy teams to improve performance.
• Ensure proper tracking and tagging using tools like GA4 and Google Tag Manager.

Skills

Paid search

Google Ads

Microsoft Ads

Excel/Sheets

Conversion tracking

B2B experience

Google Ads certification

CRO basics

Tools

GA4

Google Tag Manager

Job description

Marketbridge, a leading B2B marketing partner, is seeking a Search Engine Marketing (SEM) Specialist to drive demand and revenue through paid search campaigns on Google Ads and Microsoft Ads. This remote role requires EST hours and collaboration with analytics, creative and strategy teams.

You’ll conduct keyword research, write and optimize ad copy, manage bids and budgets, run A/B tests, and analyze performance to improve CPA and ROAS. A 2+ year SEM background and GA4 familiarity are expected.