Remote SEM Specialist — Google & Microsoft Ads Expert

Marketbridge; Boston (MA); Remote; USD 60,000 - 80,000; Full time

Benefits offered by this job

Time Off & Flexibility

Health & Wellness

Financial Security

Learning & Growth

Tech & Perks

Job summary

Marketbridge is seeking a Search Engine Marketing (SEM) Specialist to join our remote team, working in EST hours. You will manage paid search campaigns across Google Ads and Microsoft Ads, perform keyword research, and optimize performance for B2B clients.

Collaborate with analytics, creative, and strategy teams, ensure proper tracking with GA4 and Google Tag Manager, and drive CPA/ROAS improvements. Prior agency or B2B experience and Google Ads certification are preferred.

Qualifications

• 2+ years in paid search/SEM
• Hands-on with Google Ads and Microsoft Ads
• Strong analytical skills; proficient in Excel or Sheets
• Familiarity with GA4 or similar analytics platforms
• Understanding of conversion tracking & attribution basics
• Detail-oriented with strong problem-solving abilities
• Experience in a B2B or agency environment
• Google Ads certification
• Exposure to landing page optimization and CRO principles

Responsibilities

• Build, launch, and manage paid search campaigns on Google Ads and Microsoft Ads
• Conduct keyword research, audience segmentation, and competitive analysis
• Write, test, and optimize ad copy to improve CTR and conversions
• Manage bids, budgets, and pacing to hit performance targets
• Monitor KPIs such as CPA, ROAS, and pipeline contribution
• Execute A/B tests across ads, landing pages, and targeting strategies
• Analyze campaign data and provide actionable insights and reporting
• Collaborate with analytics, creative, and strategy teams to improve performance
• Ensure proper tracking and tagging using GA4 and Google Tag Manager

Skills

Paid search (SEM)

Google Ads

Microsoft Ads

Excel/Sheets

GA4

Attribution basics

CRO basics

B2B/Agency experience

Google Ads certification

Tools

Google Tag Manager

Landing page optimization

Job description

Marketbridge is seeking a Search Engine Marketing (SEM) Specialist to join our remote team, working in EST hours. You will manage paid search campaigns across Google Ads and Microsoft Ads, perform keyword research, and optimize performance for B2B clients.

Collaborate with analytics, creative, and strategy teams, ensure proper tracking with GA4 and Google Tag Manager, and drive CPA/ROAS improvements. Prior agency or B2B experience and Google Ads certification are preferred.