Remote Sales & Marketing Ops Architect

Brafton Inc.; Boston (MA); Hybrid; MXN 360,000 - 600,000; Full time

Benefits offered by this job

Remote work

Job summary

Brafton is seeking a Sales & Marketing Operations Specialist to join our remote, full-time Sales Operations team open to applicants in Mexico. You will help optimize CRM platforms, automate processes, improve lead management, and deliver reporting that drives revenue decisions for client projects.

You’ll work with marketing tech, analytics, and AI-enabled workflows across multiple industries, collaborating with cross-functional teams to deliver operational improvements and impact.

Qualifications

• Minimum 2 years of experience in Sales Operations, Revenue Operations, CRM Administration, Marketing Operations, Analytics, or a related field.
• Experience with CRM platforms such as HubSpot, Salesforce, Microsoft Dynamics, or similar systems.
• Experience with lead tracking, attribution, conversion measurement, and marketing analytics across CRM and digital marketing platforms.
• Familiarity with GA4, GTM, Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, or similar technologies.
• Understanding of CRM configuration, workflows, automation, reporting, and data management.
• Experience supporting marketing automation, lead management, or campaign operations.
• Familiarity with AI tools and an interest in applying AI to improve business processes.

Responsibilities

• Support the delivery of Sales & Marketing Operations consulting projects for internal teams and external clients.
• Configure, optimize, and maintain CRM platforms and related business systems (HubSpot, Salesforce, Microsoft Dynamics, etc.).
• Design and improve lead management processes, including lifecycle stages, lead routing, lead scoring, qualification frameworks, and sales handoff.
• Build and maintain reporting dashboards and executive-level analytics.
• Implement and troubleshoot lead tracking, attribution, and conversion measurement across CRM, analytics, and advertising platforms.
• Configure and validate marketing and analytics platforms including GA4, GTM, Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads.
• Support campaign tracking through UTM strategies, conversion tracking, offline conversion imports, and CRM-to-ad platform integrations.
• Review CRM data quality and recommend improvements to data structure, automation, reporting, and operational processes.
• Assist with CRM implementations, migrations, system integrations, API connections, and data imports.
• Support marketing automation, email campaigns, nurture programs, and campaign operations.
• Research, enrich, and maintain company and contact data to improve CRM accuracy.
• Leverage AI tools to improve efficiency, automate tasks, generate insights, and enhance reporting.
• Participate in client discovery sessions, solution design, implementation, testing, documentation, and UAT.
• Develop process documentation, training materials, and implementation guides for internal teams and clients.
• Collaborate with sales, marketing, client services, and technical teams to deliver improvements.

Skills

CRM Administration

Marketing Operations

Analytics

Lead Tracking

Automation

AI Tools

English Communication

Multi-Project Management

Tools

HubSpot

Salesforce

Microsoft Dynamics

GA4

GTM

Google Ads

Microsoft Ads

Meta Ads

LinkedIn Ads

Job description

Brafton is seeking a Sales & Marketing Operations Specialist to join our remote, full-time Sales Operations team open to applicants in Mexico. You will help optimize CRM platforms, automate processes, improve lead management, and deliver reporting that drives revenue decisions for client projects.

You’ll work with marketing tech, analytics, and AI-enabled workflows across multiple industries, collaborating with cross-functional teams to deliver operational improvements and impact.