Remote Marketing Operations & CRM Specialist

RemoteLeads; Colorado Springs (CO); Hybrid; USD 65,000 - 90,000; Full time

Job summary

RemoteLeads is seeking a Marketing Operations Specialist to maintain Salesforce CRM hygiene, manage data segmentation, and optimize marketing databases. You will build prospect lists, support mass email campaigns, and track performance across channels.

The role requires hands-on experience with Pardot or similar tools, ZoomInfo, and Google Sheets/Excel, plus the ability to document processes and support basic SEO and CMS tasks. This remote position runs on CST hours for US-based teams.

Qualifications

• Experience with Salesforce data management, segmentation, and reporting.
• Proficient with Pardot/Account Engagement, HubSpot, or similar tools.
• Experience using ZoomInfo or similar prospecting databases.
• Strong skills in Google Sheets or Excel.
• Experience maintaining CRM hygiene and marketing databases.
• Ability to document and follow standardized processes.
• Basic SEO knowledge (preferred).
• Website CMS experience (preferred).
• Experience drafting marketing emails or supporting content publishing (preferred).
• Canva or light creative execution exposure (preferred).
• Experience supporting US-based companies (preferred).

Responsibilities

• Maintain CRM hygiene and ensure data accuracy in Salesforce.
• Manage marketing database structure and segmentation readiness.
• Build and audit prospect lists using ZoomInfo or similar tools.
• Execute compliant mass email campaigns.
• Create and maintain competitor tracking databases.
• Conduct website audits and support SEO-driven content updates.
• Build campaign tracking frameworks and reporting visibility.
• Document marketing processes and standardize workflows.
• Support light content execution, including email drafts, publishing support, and Canva templates.
• Improve day-to-day marketing execution and help make workflows more efficient.

Skills

Salesforce

Data management

Segmentation

Reporting

CRM hygiene

Pardot/Account Engagement

HubSpot

ZoomInfo

Excel/Sheets

SEO basics

CMS familiarity

Content support

Canva

Tools

Salesforce

Pardot (Account Engagement)

HubSpot

ZoomInfo

Google Sheets

Excel

CMS

Canva

Job description

RemoteLeads is seeking a Marketing Operations Specialist to maintain Salesforce CRM hygiene, manage data segmentation, and optimize marketing databases. You will build prospect lists, support mass email campaigns, and track performance across channels.

The role requires hands-on experience with Pardot or similar tools, ZoomInfo, and Google Sheets/Excel, plus the ability to document processes and support basic SEO and CMS tasks. This remote position runs on CST hours for US-based teams.