Retail & Digital Media Strategy Manager

Danson USA, Inc.; Scottsdale (AZ); On-site; USD 120,000 - 170,000; Full time

Job summary

W.C. Bradley Co. seeks a Retail & Digital Media Strategy Manager to lead retailer.com and Amazon media strategy, planning, performance and agency accountability across Walmart, Lowe’s, Home Depot and Amazon.

This role partners with Sales and Brand to connect media plans to key selling periods and commercial goals. The position requires strong retail media expertise, analytical depth and the ability to translate performance insights into actionable actions for Sales, Brand and Growth.

Qualifications

• 5+ years of experience in retail media, paid media, performance marketing, digital commerce or related experience; 6–8+ years preferred.
• Strong hands-on experience with retailer media, particularly Walmart Connect/Walmart.com, Lowe’s Media Network/Lowes.com, Home Depot Retail Media/HomeDepot.com and Amazon Advertising is required.
• Experience developing retail media strategies in partnership with Sales and Brand teams and connecting investment to retailer and commercial objectives

Responsibilities

• Own retailer.com and Amazon strategy, planning and performance across Walmart, Lowe’s, Home Depot and Amazon.
• Develop strategies that grow retailer.com and Amazon sales, strengthen retailer relationships and expand customer reach.
• Partner with Sales and Brand to align retailer media plans with key selling periods, inventory, product priorities, messaging, creative and commercial goals.
• Understand the differences among retailer ecosystems, including shopper behavior, search, display, onsite/offsite opportunities and promotional calendars.
• Identify opportunities to improve ecommerce performance, retailer sell-through and overall business impact through media investment and optimization.

Skills

Retail media

Paid media

Performance marketing

Digital commerce

Strategic leadership

Education

BA/BS degree preferred

Job description

Career Opportunities: Retail & Digital Media Strategy Manager (6055)

Requisition ID6055-Posted09/24/2026-United States

Thank you for your interest in joining W.C. Bradley Co.!We're excited you're here. Our application system is intuitive and easy to use, and we look forward to learning more about you as you complete your profile and submit your application.

Good luck, and thank you again for applying!

Job Summary

The Retail & Digital Media Strategy Manager sits within the Brand & Growth team and is responsible for leading retailer.com and Amazon media strategy, planning, performance and agency accountability across Walmart, Lowe’s, Home Depot and Amazon.

This role partners closely with Sales and Brand to connect retailer media plans to key selling periods, inventory, product priorities, messaging, creative and commercial goals. The position serves as the internal strategic lead for the media agency, ensuring recommendations, placements, reporting and optimization are aligned to business objectives and deliver measurable growth.

The role also partners with the Director of Growth Marketing on broader media strategy, investment decisions and cross-channel opportunities, while supporting Paid Search, Meta and Social Commerce strategy, planning and performance. This position requires strong retail media expertise, analytical depth and the ability to translate performance insights into clear actions for Sales, Brand and Growth.

Location preference is Atlanta, GA; Columbus, GA; or Scottsdale, AZ

Duties and Responsibilities

• Own retailer.com and Amazon strategy, planning and performance across Walmart, Lowe’s, Home Depot and Amazon
• Develop strategies that grow retailer.com and Amazon sales, strengthen retailer relationships and expand customer reach
• Partner with Sales and Brand to align retailer media plans with key selling periods, inventory, product priorities, messaging, creative and commercial goals
• Understand the differences among retailer ecosystems, including shopper behavior, search, display, onsite/offsite opportunities and promotional calendars
• Identify opportunities to improve ecommerce performance, retailer sell-through and overall business impact through media investment and optimization

Media Agency Leadership & Accountability

• Guide agency strategy and accountability for retailer.com and Amazon media
• Set clear strategic direction, performance expectations, reporting requirements and priorities for agency partners
• Ensure agency partners execute placements accurately and on time, provide actionable reporting and continuously optimize performance
• Evaluate and pressure-test agency recommendations, optimization strategies and investment plans to ensure they align with business objectives
• Conduct regular performance reviews and hold agency partners accountable for media quality, execution, efficiency and business results

Performance, Measurement & Optimization

• Monitor retailer.com and Amazon performance, identify opportunities and drive ongoing testing, optimization and improvement
• Establish consistent planning, reporting and performance standards across retailer.com and Amazon

  Performance, Measurement & Optimization

  • Monitor retailer.com and Amazon performance, identify opportunities and drive ongoing testing, optimization and improvement
  • Establish consistent planning, reporting and performance standards across retailer.com and Amazon
  • Evaluate performance by retailer, brand, channel, investment and key business metrics to identify where additional or reallocated investment can drive the greatest return
  • Partner with agency and platform teams on testing across audiences, creative, keywords, bids, placements and other levers that can improve performance
  • Translate retailer.com and Amazon performance insights, trends and opportunities into actionable recommendations for Sales, Brand and Growth
  • Partner with the Director of Growth Marketing and agency to develop, allocate and optimize retailer media budgets based on business priorities, performance and expected return.

  Broader Media & Growth Partnership

  • Partner with the Director of Growth Marketing on broader media strategy, investment decisions and cross-channel opportunities
  • Support the Director of Growth Marketing in Paid Search, Meta and Social Commerce strategy, planning and performance, providing retail media expertise and insights where relevant.
  • Bring retailer.com and Amazon insights into the broader Growth strategy to identify opportunities across channels
  • Partner cross-functionally with Sales, Brand, Growth, agency and retailer/platform teams to ensure media plans and priorities are aligned and effectively executed
  Qualification Requirements

  Minimum Education: BA/BS degree preferred

  • 5+ years of experience in retail media, paid media, performance marketing, digital commerce or related experience; 6–8+ years preferred
  • Strong hands‑on experience with retailer media, particularly Walmart Connect/Walmart.com, Lowe’s Media Network/Lowes.com, Home Depot Retail Media/HomeDepot.com and Amazon Advertising is required
  • Experience developing retail media strategies in partnership with Sales and Brand teams and connecting investment to retailer and commercial objectives

    The W.C. Bradley Co. is an Affirmitive Action / Equal Employment Opportunity employer.

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