Retail Media Strategy Lead for Amazon & Retailer.com

Danson USA, Inc.; Scottsdale (AZ); On-site; USD 120,000 - 170,000; Full time

Job summary

W.C. Bradley Co. seeks a Retail & Digital Media Strategy Manager to lead retailer.com and Amazon media strategy, planning, performance and agency accountability across Walmart, Lowe’s, Home Depot and Amazon.

This role partners with Sales and Brand to connect media plans to key selling periods and commercial goals. The position requires strong retail media expertise, analytical depth and the ability to translate performance insights into actionable actions for Sales, Brand and Growth.

Qualifications

• 5+ years of experience in retail media, paid media, performance marketing, digital commerce or related experience; 6–8+ years preferred.
• Strong hands-on experience with retailer media, particularly Walmart Connect/Walmart.com, Lowe’s Media Network/Lowes.com, Home Depot Retail Media/HomeDepot.com and Amazon Advertising is required.
• Experience developing retail media strategies in partnership with Sales and Brand teams and connecting investment to retailer and commercial objectives

Responsibilities

• Own retailer.com and Amazon strategy, planning and performance across Walmart, Lowe’s, Home Depot and Amazon.
• Develop strategies that grow retailer.com and Amazon sales, strengthen retailer relationships and expand customer reach.
• Partner with Sales and Brand to align retailer media plans with key selling periods, inventory, product priorities, messaging, creative and commercial goals.
• Understand the differences among retailer ecosystems, including shopper behavior, search, display, onsite/offsite opportunities and promotional calendars.
• Identify opportunities to improve ecommerce performance, retailer sell-through and overall business impact through media investment and optimization.

Skills

Retail media

Paid media

Performance marketing

Digital commerce

Strategic leadership

Education

BA/BS degree preferred

Job description

W.C. Bradley Co. seeks a Retail & Digital Media Strategy Manager to lead retailer.com and Amazon media strategy, planning, performance and agency accountability across Walmart, Lowe’s, Home Depot and Amazon.

This role partners with Sales and Brand to connect media plans to key selling periods and commercial goals. The position requires strong retail media expertise, analytical depth and the ability to translate performance insights into actionable actions for Sales, Brand and Growth.