Remote Regional Performance Marketing Manager

Delavan Holdings; Madison (WI); Remote; USD 85,000 - 125,000; Full time

Job summary

Kunes Auto & RV Group seeks a Regional Performance Marketing Manager to own day-to-day digital and retail marketing across a portfolio of dealership locations. This role emphasizes paid digital media, lead generation, marketing analytics, local retail execution and ROI.

You will partner with General Managers, sales and service leaders, our corporate marketing team, agencies and vendors to turn regional strategy into measurable store-level results.

Qualifications

• 3+ years in performance marketing, digital marketing, retail marketing or paid media.
• Experience managing or evaluating Google Ads, paid social, display or other digital advertising campaigns.
• Demonstrated ability to analyze marketing KPIs and make recommendations based on performance.
• Experience managing meaningful marketing budgets.
• Strong Excel, reporting and dashboard skills.

Responsibilities

• Monitor paid search, paid social, display, retargeting, geo-targeted and local digital campaigns.
• Evaluate campaign effectiveness and identify opportunities to adjust spend, targeting, messaging or channel mix.
• Work with centralized marketing and media teams to recommend optimizations and incremental investments.
• Track and report KPIs including VDP views, website traffic, lead volume, cost per lead, conversion rates, closing ratios, marketing spend, cost per sale, ROI.
• Translate marketing data into recommendations for regional and dealership leadership.
• Identify underperforming campaigns and develop corrective action plans.
• Monitor marketing budgets across assigned dealership locations and reallocate spend toward higher-performing channels.

Skills

Performance marketing

Digital marketing

Retail marketing

Paid media

Excel

Reporting

Dashboards

Cross-functional collaboration

Tools

Google Ads

Paid social platforms

Display advertising

CRM platforms

Job description

Kunes Auto & RV Group seeks a Regional Performance Marketing Manager to own day-to-day digital and retail marketing across a portfolio of dealership locations. This role emphasizes paid digital media, lead generation, marketing analytics, local retail execution and ROI.

You will partner with General Managers, sales and service leaders, our corporate marketing team, agencies and vendors to turn regional strategy into measurable store-level results.