Regional Performance Marketing Manager – Automotive / Multi-Location Retail

Delavanchevy; Wisconsin; Ibrido; USD 90.000 - 120.000; Tempo pieno

Descrizione del lavoro

Kunes Auto & RV Group is seeking a Regional Performance Marketing Manager to own digital and retail marketing across a portfolio of dealership locations. This role focuses on paid media, lead generation, analytics and ROI, not brand marketing.

Based in or near listed markets, this remote field-based position requires travel to dealerships regionally and occasional trips to Delavan, WI, with collaboration across corporate marketing and agencies.

Competenze

• Experience in regional or multi-location retail marketing preferred.
• Strong understanding of paid digital media and ROI.
• Ability to analyze marketing data and translate into actionable insights.

Mansioni

• Own day-to-day performance of digital and retail marketing across dealer locations.
• Monitor campaigns across paid search, paid social, display and local channels.
• Collaborate with GMs, sales leaders and corporate teams to drive store-level results.
• Track KPIs such as lead volume, traffic, conversions and ROI and adjust spend.

Conoscenze

Paid digital media

Lead generation

Marketing analytics

ROI optimization

Regional marketing

Descrizione del lavoro

All Jobs > Regional Performance Marketing Manager – Automotive / Multi-Location Retail

Regional Performance Marketing Manager – Automotive / Multi-Location Retail
Hybrid Remote Hastings, MN

Full-time

Description

Kunes Auto & RV Group is looking for a Regional Performance Marketing Manager to own the day-to-day performance of digital and retail marketing across a portfolio of dealership locations.

This is not a brand-marketing or primarily creative role. We are looking for someone who understands paid digital media, lead generation, marketing analytics, local retail execution and ROI — and who is comfortable digging into the numbers to determine what is working, what isn’t, and what needs to change.

You’ll partner directly with dealership General Managers, sales and service leaders, our corporate marketing team, agencies and vendors to turn regional marketing strategy into measurable store-level results.

Automotive, RV, powersports or other multi-location retail marketing experience is strongly preferred.

Location: This is a remote, field-based role. It’s open only to candidates who live in or near one of these markets:

• Springfield, IL
• Madison, WI
• Hastings, MN

Applicants outside these areas will not be considered. The role requires regular travel to dealerships in the region and about one trip a month to Delavan, WI.

What You’ll Own

Digital Marketing Performance

• Monitor performance across paid search, paid social, display, retargeting, geo-targeted and local digital campaigns.
• Evaluate campaign effectiveness and identify opportunities to adjust spend, targeting, messaging or channel mix.
• Work with our centralized marketing and media teams to recommend optimizations and incremental investments.

Marketing Analytics & ROI

• Track and report KPIs including:
  • VDP views
  • Website traffic
  • Lead volume
  • Cost per lead
  • Conversion rates
  • Closing ratios
  • Marketing spend
  • Cost per sale
  • ROI
• Translate marketing data into clear recommendations for regional and dealership leadership.
• Identify underperforming campaigns and develop corrective action plans.

Marketing Budget Management

• Monitor marketing budgets across assigned dealership locations.
• Track spend against regional and store-level budgets.
• Identify pacing issues, unused budget and opportunities to reallocate spend toward higher-performing channels.

Dealership & Multi-Location Marketing

• Partner directly with General Managers, sales leaders and fixed-operations leaders.
• Align marketing programs with:
  • Inventory levels
  • Sales objectives
  • Service capacity
  • Seasonal opportunities
  • Local market conditions
• Provide regular marketing-performance reviews and recommendations to store leadership.

OEM Co-op & Compliance

• Manage OEM marketing requirements and