Remote Regional Performance Marketing Lead

Delavan Holdings; La Crosse (WI); Remote; USD 90,000 - 130,000; Full time

Job summary

Kunes Auto & RV Group seeks a Regional Performance Marketing Manager to own the day-to-day performance of digital and retail marketing across a portfolio of dealership locations. You will manage paid media, lead generation, analytics, and ROI, partnering with GMs and central marketing to deliver measurable store-level results.

Ideal candidates bring multi-location retail marketing experience, strong KPI analytics, and the ability to optimize budgets and campaigns across multiple markets.

Qualifications

• 3+ years of experience in performance marketing, digital marketing, retail marketing or paid media.
• Experience managing or evaluating Google Ads, paid social, display or other digital advertising campaigns.
• Demonstrated experience analyzing marketing KPIs and making recommendations based on performance.
• Experience managing meaningful marketing budgets.
• Strong Excel, reporting and dashboard skills.
• Ability to work directly with operational leaders and explain marketing performance in practical business terms.
• Strong organizational and project-management skills.
• Comfortable managing multiple locations, campaigns, priorities and deadlines.

Responsibilities

• Monitor performance across paid search, paid social, display, retargeting, geo-targeted and local digital campaigns.
• Evaluate campaign effectiveness and identify opportunities to adjust spend, targeting, messaging or channel mix.
• Work with centralized marketing and media teams to recommend optimizations and incremental investments.
• Track and report KPIs including VDP views, website traffic, lead volume, cost per lead, conversion rates, closing ratios, marketing spend, cost per sale and ROI.
• Translate marketing data into clear recommendations for regional and dealership leadership.
• Identify underperforming campaigns and develop corrective action plans.
• Monitor marketing budgets across assigned dealership locations and track spend against budgets.
• Identify pacing issues and opportunities to reallocate spend toward higher-performing channels.
• Partner with General Managers and sales leaders to align programs with inventory, sales and service capacity.

Skills

Performance marketing

Digital marketing

Retail marketing

Paid media

Google Ads

Paid social

Display advertising

Analytics / KPIs

Budgets

Excel

Dashboards

Stakeholder communication

Project management

Multi-location management

Tools

Google Ads

CRM platforms

Excel

DMS platforms

Job description

Kunes Auto & RV Group seeks a Regional Performance Marketing Manager to own the day-to-day performance of digital and retail marketing across a portfolio of dealership locations. You will manage paid media, lead generation, analytics, and ROI, partnering with GMs and central marketing to deliver measurable store-level results.

Ideal candidates bring multi-location retail marketing experience, strong KPI analytics, and the ability to optimize budgets and campaigns across multiple markets.