Remote Recruitment Campaigns Lead

MSU - Michigan State University; East Lansing (MI); Hybrid; USD 60,000 - 85,000; Full time

Job summary

Michigan State University College of Education is seeking a Recruitment Communications Manager to blend creativity, strategy and data to attract future Spartans. You will manage email journeys, lead nurture campaigns and support digital advertising for recruitment and enrollment goals.

Based in East Lansing, MI, this hybrid role requires on-campus collaboration two days per week and opportunities to shape college-wide recruitment marketing practices while staying current with platforms and

Qualifications

• Knowledge of or experience with Slate CRM platform and email marketing campaigns.
• Experience in public relations, journalism or communications with content production.
• Ability to analyze data to inform recruitment strategies and improvements.
• Excellent written and oral communication, AP style familiarity, and attention to detail.
• Ability to work independently and in a team within a dynamic College environment.

Responsibilities

• Lead the development and strategic direction of drip campaigns and lead nurture strategies for program-based recruitment efforts.
• Create, standardize and optimize email automation activities in our CRM platform.
• Conceptualize, launch and track lead generation, email drip/nurture campaigns.
• Analyze reporting and identify trends to recommend continuous improvements.
• Collaborate with program directors and Communications to keep program pages updated and accessible.
• Coordinate and support paid advertising efforts, including researching channels, placing buys and monitoring performance.
• Assist with development and coordination of marketing materials aligned with branding guidelines.
• Support Zoom webinar scheduling and setups.
• Other duties as assigned.

Skills

Slate CRM

Email marketing

Analytics

Project management

Content strategy

Stakeholder collaboration

Education

Journalism

Telecommunications

Public Relations

Tools

CRM platforms

Advertising platforms

Job description

Michigan State University College of Education is seeking a Recruitment Communications Manager to blend creativity, strategy and data to attract future Spartans. You will manage email journeys, lead nurture campaigns and support digital advertising for recruitment and enrollment goals.

Based in East Lansing, MI, this hybrid role requires on-campus collaboration two days per week and opportunities to shape college-wide recruitment marketing practices while staying current with platforms and