Global Graduate Recruitment & Data Insights Coordinator

Central Michigan University; Mount Pleasant (MI); On-site; USD 45,000 - 55,000; Full time

Job summary

Central Michigan University seeks a Coordinator of Graduate Recruitment to lead data-driven recruitment efforts for international graduate students and other programs. You will work with CMU units to analyze enrollment data, plan targeted campaigns, and develop communication strategies that support the Graduate SEM plan.

Travel and evenings/weekends may be required as needed. The role collaborates with faculty and staff across units to promote MSAs, certificates, and other graduate programs, and

Qualifications

• Bachelor’s degree in higher education, business or a closely related field.
• One year of professional experience, preferably in higher education or related field.
• Experience with data, databases, spreadsheets, and/or data reports.
• Demonstrated organizational and/or project management skills with attention to detail.
• Willingness to travel frequently and to work evenings and weekends when needed.
• Ability to independently manage multiple projects and meet deadlines.
• Ability to work with information systems and financial records.
• Ability to accurately perform work assignments, construct documents, and generate reports.
• Ability to effectively communicate and interact with current and potential graduate students.
• Ability to maintain confidentiality of sensitive issues as needed.

Responsibilities

• Utilizes SAP, Data Warehouse, CRM, and other information systems to generate reports and provide in-depth analysis on key success factors relating to all stages of graduate recruitment.
• Provides data synthesis, interpretive assessment and trend analysis, and recommendations to academic units, key administrators, and stakeholders in Graduate Recruitment, Admissions, and Retention.
• Plans and conducts organizational, operational, and program-specific data collection and research among comparative universities and peer institutions, current and prospective partner organizations, third-party organizations or associations, and feeder schools.
• Assists in review, analysis, and planning of promotional information, messaging, and other communications for graduate recruiting and admissions.
• Plans, creates, and schedules targeted communications for key target markets and niches at all stages of the graduate prospecting, recruiting, and student service experience; collects and analyzes data to more accurately identify each market niche and to better understand needs; and writes general and highly specialized email, direct mail, web-based messaging, and telephone-based communications.
• Designs, prepares, and provides special analyses and vetted assessments, functional and progressive recruiting and enrollment reports, print-based assessments, and visual/auditory presentations as needed.
• Represents Graduate Recruitment in planning sessions with academic units, on committees, and in special cross-campus projects relating to enrollment history, forecasting, prospecting, recruiting, and student-based service and support.
• Directly and indirectly communicates with current and prospective students and their families, coordinating campus visits and follow-up communications.
• Develops communication plans and implements CRM communications, including preparation of letters, memos, responses, reports, and other correspondence.
• Updates content for each program and coordinates enhanced promotional messages and materials.
• Conducts presentations and meets with prospective students and supporters individually or in groups, and assists with coordinating department visits and tours.
• Answers the telephone, makes calls, and provides other communications for recruiting and admissions.
• Assists with marketing activities, including research, media review, advertising and other promotions.
• Creates, maintains, and updates databases, files, contact lists, and printed documents as needed.
• Performs other duties as assigned.

Skills

Data analysis

Project management

Travel readiness

Student communication

Confidentiality

Multitasking

Financial awareness

Documentation

Oral/written communication

Education

Bachelor’s degree in higher education or related field

Master’s degree (preferred)

Tools

SAP

CRM

Job description

Central Michigan University seeks a Coordinator of Graduate Recruitment to lead data-driven recruitment efforts for international graduate students and other programs. You will work with CMU units to analyze enrollment data, plan targeted campaigns, and develop communication strategies that support the Graduate SEM plan.

Travel and evenings/weekends may be required as needed. The role collaborates with faculty and staff across units to promote MSAs, certificates, and other graduate programs, and