Remote Product Marketing Manager: GTM & Growth

AxisCare; Waco (TX); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

401K with company match

Paid time off

Laptop provided

Job summary

AxisCare is seeking a Product Marketing Manager to develop and execute marketing strategies for our home care software products. You will work with product management, sales, and customer success to translate market insights into compelling narratives and drive growth.

You will own GTM plans, craft messaging, and create collateral across datasheets, case studies, webinars, and presentations, while educating sales and customer success teams on new features.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years in product marketing, preferably in software or healthcare.
• Strong messaging and market research capabilities.
• Ability to work in fast-paced cross-functional teams.

Responsibilities

• Own go-to-market strategies for new and enhanced products.
• Develop messaging and value propositions for multiple product lines.
• Conduct market research, identify customer needs and trends.
• Create battlecards, ROI tools, and competitive analyses.
• Collaborate with product management, sales, and customer success.
• Develop marketing collateral (datasheets, case studies, whitepapers, webinars).
• Support sales with training materials and product demos.

Skills

Marketing principles

Product lifecycle

Communication skills

Market research

Data analysis

Competitive analysis

Cross-functional collaboration

CRM familiarity

Education

Bachelor's degree in Marketing

Tools

CRM systems

Email marketing tools

Analytics tools

Job description

AxisCare is seeking a Product Marketing Manager to develop and execute marketing strategies for our home care software products. You will work with product management, sales, and customer success to translate market insights into compelling narratives and drive growth.

You will own GTM plans, craft messaging, and create collateral across datasheets, case studies, webinars, and presentations, while educating sales and customer success teams on new features.