Remote Product Marketing Director: Growth & Strategy

Ladders; United States; Remote; USD 159,000 - 198,000; Full time

Benefits offered by this job

Remote work

Health benefits

Professional development

Bonuses / commissions potential

Job summary

Ladders is seeking a Director/Principal, Product Marketing to lead go-to-market efforts for media-related products serving consumer and SMB audiences. You will partner with product, sales, and executive stakeholders to sharpen market messaging, pricing, and packaging while driving cross-sell initiatives.

The role requires strong strategic thinking and collaboration across teams, with a focus on aligning roadmaps to clear customer and market communication. Remote-friendly environment.

Qualifications

• Bachelor’s degree in Marketing, Business or related field.
• 10+ years of Product Marketing experience with focus on positioning, pricing and packaging.
• Proven track record leading cross-functional teams to business results.
• Strong strategic thinker with market opportunities identification.
• Excellent written and oral communication with data-driven approach.
• Experience defining cross-sell or upsell strategies.

Responsibilities

• Advance market position through collaboration with product management, sales, and executive leadership.
• Lead the Product Marketing Strategic Planning team and ensure consistency across teams.
• Refine messaging framework to maintain consistency across channels.
• Monitor competitive messaging and maintain sales enablement materials.
• Evaluate pricing and packaging to optimize product offerings.
• Align with Product teams on holistic roadmaps and communication strategies.
• Create platforms for sharing product and marketing updates.

Skills

Product marketing strategy

Pricing strategy

Packaging strategy

Cross-functional leadership

Messaging coherence

Go-to-market planning

Communication skills

Education

Bachelor’s degree in Marketing or Business

Job description

Ladders is seeking a Director/Principal, Product Marketing to lead go-to-market efforts for media-related products serving consumer and SMB audiences. You will partner with product, sales, and executive stakeholders to sharpen market messaging, pricing, and packaging while driving cross-sell initiatives.

The role requires strong strategic thinking and collaboration across teams, with a focus on aligning roadmaps to clear customer and market communication. Remote-friendly environment.