Remote Director of Campaigns & Growth Strategy

Ladders; United States; Teletrabalho; USD 120 000 - 180 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical benefits

Dental benefits

Vision benefits

Retirement plan

Paid time off

Employee ownership

Resumo da oferta

Ladders is seeking a Director of Campaigns to own the integrated campaign strategy across multiple product offerings and drive pipeline growth. This fully remote role partners with marketing teams to shape messaging, coordinate execution, and tie campaigns to business goals.

You will implement modern optimization practices, measure performance, and build scalable planning processes to improve reach and impact.

Qualificações

• 8+ years of experience in B2B campaign marketing.
• Experience managing integrated campaigns in complex, multi-product environments.
• Ability to translate value propositions into clear messaging for audiences.
• Experience across a matrixed organization to align marketing teams.
• Hands-on experience with GEO/AEO optimization.

Responsabilidades

• Own the integrated campaign roadmap, prioritizing based on goals and pipeline opportunities.
• Lead campaign strategy, planning, and execution across multiple offerings.
• Translate complex capabilities into clear messaging.
• Partner with marketing teams to reflect customer needs and align with pipeline goals.
• Coordinate content, channels, and timing for consistent customer experiences.
• Integrate GEO and AEO practices into content and planning.
• Own campaign performance metrics and recommend adjustments.
• Build repeatable processes for planning and execution to scale campaigns.

Conhecimentos

Campaign strategy

Integrated campaigns

Messaging

GEO

AEO

Pipeline alignment

Matrixed organization

Formação académica

Bachelor's degree in marketing, business, communications, or related field

Descrição da oferta de emprego

Ladders is seeking a Director of Campaigns to own the integrated campaign strategy across multiple product offerings and drive pipeline growth. This fully remote role partners with marketing teams to shape messaging, coordinate execution, and tie campaigns to business goals.

You will implement modern optimization practices, measure performance, and build scalable planning processes to improve reach and impact.