Director/Principal, Product Marketing

Ladders; United States; Remote; USD 159,000 - 198,000; Full time

Benefits offered by this job

Remote work

Health benefits

Professional development

Bonuses / commissions potential

Job summary

Ladders is seeking a Director/Principal, Product Marketing to lead go-to-market efforts for media-related products serving consumer and SMB audiences. You will partner with product, sales, and executive stakeholders to sharpen market messaging, pricing, and packaging while driving cross-sell initiatives.

The role requires strong strategic thinking and collaboration across teams, with a focus on aligning roadmaps to clear customer and market communication. Remote-friendly environment.

Qualifications

• Bachelor’s degree in Marketing, Business or related field.
• 10+ years of Product Marketing experience with focus on positioning, pricing and packaging.
• Proven track record leading cross-functional teams to business results.
• Strong strategic thinker with market opportunities identification.
• Excellent written and oral communication with data-driven approach.
• Experience defining cross-sell or upsell strategies.

Responsibilities

• Advance market position through collaboration with product management, sales, and executive leadership.
• Lead the Product Marketing Strategic Planning team and ensure consistency across teams.
• Refine messaging framework to maintain consistency across channels.
• Monitor competitive messaging and maintain sales enablement materials.
• Evaluate pricing and packaging to optimize product offerings.
• Align with Product teams on holistic roadmaps and communication strategies.
• Create platforms for sharing product and marketing updates.

Skills

Product marketing strategy

Pricing strategy

Packaging strategy

Cross-functional leadership

Messaging coherence

Go-to-market planning

Communication skills

Education

Bachelor’s degree in Marketing or Business

Job description

For our client, we are seeking a Director/Principal, Product Marketing to join the team of a leader in the Media space.

This role will shape go-to-market strategy for products serving consumer and SMB audiences, with a strong emphasis on positioning, pricing, packaging, and cross-sell or upsell opportunities. The ideal candidate will partner closely with product management, sales, and executive stakeholders to strengthen market presence and ensure messaging consistency across channels. This leader will also guide strategic planning efforts, support sales enablement, and help connect product roadmaps to clear customer and market communication.

Location: Remote

Compensation: $158,760 – $198,450 annually

Responsibilities

• Advance market position through collaboration with product management, sales, and executive leadership
• Lead the Product Marketing Strategic Planning team and ensure consistency across teams
• Refine messaging framework to maintain consistency across channels
• Monitor competitive messaging and maintain sales enablement materials
• Evaluate pricing and packaging to optimize product offerings
• Align with Product teams on holistic roadmaps and communication strategies
• Create platforms for sharing product and marketing updates

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience
• 10+ years of Product Marketing experience with a focus on positioning, pricing, and packaging
• Proven track record of leading cross-functional teams to achieve business results
• Strong strategic thinker with the ability to identify and act on market opportunities
• Excellent written and oral communication skills with a data-driven approach
• Experience defining and executing cross-sell or upsell strategies
• Background in the technology industry serving consumer or SMB markets

Benefits

• Hybrid work model offering flexibility between remote and in-office work
• Health and welfare benefits including paid leave
• Opportunities for professional development and training
• Collaborative work environment with access to great office locations
• Potential for additional on-target commission pay or bonuses

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.