Remote PPC Performance Marketer: Google & Meta Ads

Optimum7; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Optimum7 is a remote-friendly digital marketing agency seeking a Performance Marketing Specialist to manage campaigns across Google Ads and Meta Ads. The role emphasizes lead generation, brand awareness, and revenue growth, with emphasis on data-driven optimization and advanced reporting.

You will collaborate with cross-functional teams to align paid media with client goals, while staying current with industry trends, updates, and best practices.

Qualifications

• 2-4 years hands-on experience managing Google Ads and Meta Ads campaigns.
• Professional-level English communication skills, both written and spoken.
• Strong analytical mindset with a passion for using data to improve campaign performance.
• Experience creating performance reports and translating insights into actionable recommendations.
• Familiarity with Google Tag Manager (GTM) and conversion tracking implementation.

Responsibilities

• Plan, launch, optimize, and scale paid media campaigns across Google Ads and Meta Ads.
• Manage campaigns focused on lead generation, brand awareness, customer acquisition, and revenue growth.
• Monitor and optimize key performance metrics including CTR, CPC, CPA, ROAS, conversion rate, and overall campaign efficiency.
• Build clear, actionable performance reports and turn data into strategic optimization opportunities.
• Conduct keyword research, audience segmentation, competitor analysis, and market research to maximize campaign performance.
• Continuously test ad copy, creatives, landing page strategies, bidding models, and audience targeting through structured A/B testing.
• Collaborate closely with account managers, content strategists, designers, and marketing teams to align paid media with broader business objectives.
• Support conversion tracking through Google Tag Manager (GTM) and work with internal teams to improve attribution and measurement.
• Stay ahead of platform updates, industry trends, emerging ad formats, and best practices.

Skills

Paid media strategy

Data analysis

Campaign optimization

Reporting

English communication

Tools

Google Tag Manager (GTM)

GA4

Google Ads

Meta Ads

Job description

Optimum7 is a remote-friendly digital marketing agency seeking a Performance Marketing Specialist to manage campaigns across Google Ads and Meta Ads. The role emphasizes lead generation, brand awareness, and revenue growth, with emphasis on data-driven optimization and advanced reporting.

You will collaborate with cross-functional teams to align paid media with client goals, while staying current with industry trends, updates, and best practices.