Growth-Focused PPC Specialist (Google & Meta Ads)

E-Impact Marketing; Lancaster (Lancaster County); On-site; USD 39,000 - 50,000; Full time

Benefits offered by this job

Medical, Dental & 401k

Competitive PTO

Snacks

Ergonomic workstations

Job summary

E-Impact Marketing is seeking a PPC Specialist to manage paid advertising accounts, primarily Google Ads and Meta Ads, for client growth. You will own campaigns end-to-end, optimize performance, and collaborate with the strategies and e-commerce teams to align with client goals.

Ideal candidates have 2+ years of hands-on PPC experience, strong analytical skills, and a bias for data-driven decision-making. This role is on-site and focused on measurable ROAS improvements.

Qualifications

• 2+ years hands-on experience managing paid advertising campaigns.
• Strong technical expertise across major advertising platforms.
• Excellent attention to detail and analytical thinking.
• Identify opportunities for optimization, growth, and scalability.
• Own assigned accounts and drive results.

Responsibilities

• Build, launch, maintain, and optimize campaigns across Google Ads and Meta Ads.
• Monitor performance and adjust to improve results.
• Manage budgets aligned to client goals and spend.
• Conduct keyword research and manage terms, audiences, bidding, and targeting.
• Create, test, and optimize ad copy and assets.
• Identify underperforming areas and take corrective actions.

Skills

Google Ads

Meta Ads

Analytics

Keyword research

Campaign optimization

Tools

Google Ads Platform

Meta Ads Platform

GA4

Merchant Center

Microsoft/Bing Ads

Job description

E-Impact Marketing is seeking a PPC Specialist to manage paid advertising accounts, primarily Google Ads and Meta Ads, for client growth. You will own campaigns end-to-end, optimize performance, and collaborate with the strategies and e-commerce teams to align with client goals.

Ideal candidates have 2+ years of hands-on PPC experience, strong analytical skills, and a bias for data-driven decision-making. This role is on-site and focused on measurable ROAS improvements.