Senior PPC Strategist - B2B SaaS & Paid Media

Openkrill; United States; Remote; USD 70,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Unlimited PTO

401(k) with company match

Remote-first work

Annual bonus

Paid holidays

Job summary

Directive Consulting seeks a Paid Strategist to lead day-to-day client deliverables and build high-performing Paid Media for B2B SaaS/tech across Google, Facebook, and LinkedIn. You’ll manage multiple mid-market and enterprise accounts from a remote-first US base, collaborating with internal teams to align on revenue goals.

You’ll analyze performance, optimize campaigns, and translate results into compelling client narratives, while maintaining strong client relationships and ensuring timely

Qualifications

• 3+ years experience at a performance/digital marketing agency.
• Experience with B2B SaaS/tech clients in an agency setting.
• Deep expertise in paid search and paid social ads (Google, Facebook, LinkedIn).
• Proficient with Google Ads, Facebook Business Manager, LinkedIn Campaign Manager.
• Strong ability to analyze campaign data and optimize performance.

Responsibilities

• Oversee and lead a collection of Paid Media accounts.
• Deliver daily client-facing strategies and communicate with stakeholders.
• Manage weekly vendor/partner communications to align tasks and quality.
• Develop quarterly client strategies and budget optimization plans.
• Execute PPC across Google Ads, Facebook Ads, LinkedIn Ads for ROI.
• Ensure accurate lead routing within the CRM and monitor programmatic value.

Skills

Paid media management

B2B SaaS/tech

Google Ads

Facebook Ads

LinkedIn Ads

Analytics & data storytelling

Client communication

Budget optimization

Cross-functional collaboration

Travel for clients

Tools

Google Analytics

GA4

Excel

CRM systems

Job description

Directive Consulting seeks a Paid Strategist to lead day-to-day client deliverables and build high-performing Paid Media for B2B SaaS/tech across Google, Facebook, and LinkedIn. You’ll manage multiple mid-market and enterprise accounts from a remote-first US base, collaborating with internal teams to align on revenue goals.

You’ll analyze performance, optimize campaigns, and translate results into compelling client narratives, while maintaining strong client relationships and ensuring timely