Remote PPC Lead Gen Specialist

Zohorecruit; United States; Remote; USD 55,000 - 75,000; Full time

Job summary

WOW Remote Teams is seeking a Digital Advertising Specialist to plan, execute, and optimize paid media campaigns for lead generation across Google Ads, Microsoft/Bing, and Meta Ads. This 100% remote, full-time role emphasizes ROI and data-driven decision making.

You'll collaborate with SEO, content, and social teams to align campaigns with client strategies, manage budgets, and report insights to stakeholders. Experience in home services or legal marketing is a plus.

Qualifications

• Hands-on experience managing digital advertising campaigns.
• Experience with Google Ads and Meta Ads for lead generation.
• Strong understanding of PPC fundamentals: keywords, audiences, bidding, and optimization.
• Experience maintaining conversion tracking across platforms.
• Ability to interpret data to drive campaign decisions.
• Familiarity with home services or legal industries is a plus.

Responsibilities

• Build, manage, and optimize PPC campaigns across Google Ads, Microsoft/Bing Ads, Local Services Ads, and Meta Ads.
• Develop strategies focused on qualified lead generation and ROI.
• Review performance and adjust bids, targeting, keywords, audiences, and ad messaging.
• Identify ways to improve conversion rates and reduce CPL.
• Conduct keyword research to inform campaign structure and optimization.
• Set up and validate conversion tracking across platforms.

Skills

PPC management

Data-driven optimization

Keyword research

Campaign analytics

A/B testing

Tools

Google Ads

Meta Ads (Facebook/Instagram)

Microsoft Advertising

Google Analytics

LSAs

Job description

WOW Remote Teams is seeking a Digital Advertising Specialist to plan, execute, and optimize paid media campaigns for lead generation across Google Ads, Microsoft/Bing, and Meta Ads. This 100% remote, full-time role emphasizes ROI and data-driven decision making.

You'll collaborate with SEO, content, and social teams to align campaigns with client strategies, manage budgets, and report insights to stakeholders. Experience in home services or legal marketing is a plus.