Remote Google Ads Specialist: Lead Gen & ROAS

24hours Group; Northern (KY); Hybrid; USD 4,500 - 6,500; Full time

Job summary

24hours Group is seeking a Google PPC Specialist to own end-to-end campaigns across services and ecommerce in a remote, US-focused role. You will build, optimize, and report on Google Ads programs that drive qualified leads and revenue growth.

The ideal candidate has 4+ years in managing Google Ads, GA4, GTM, and a Google Ads Certification, with strong analytics and testing discipline to push performance beyond benchmarks.

Qualifications

• 4+ years of hands-on experience managing Google Ads campaigns, preferably in a digital marketing or performance agency.
• Experience running lead generation campaigns for US-based businesses.
• Experience with US home service and ecommerce brands is a plus.
• Must share Google Ads results, ad examples, or case studies from US home service campaigns.
• Google Ads Certification is required.
• Proficient in Excel or Google Sheets for reporting and forecasting.

Responsibilities

• Plan, build, and manage full-funnel Google Ads campaigns from strategy through execution.
• Manage Google Search, Performance Max, Display, YouTube, Shopping campaigns.
• Analyze CPL, ROAS, CAC, conversion rates, and attribution data to identify growth opportunities.
• Conduct structured A/B tests and translate results into actionable learnings.
• Develop compelling search ad copy and keyword strategies aligned with goals.
• Optimize campaigns for lead volume across service-based and ecommerce verticals.
• Coordinate with CRO teams to improve landing page performance and lead quality.

Skills

Google Ads

Lead generation

Analytics

A/B testing

Reporting

Education

Google Ads Certification

Tools

GA4

GTM

Google Ads Editor

Merchant Center

Job description

24hours Group is seeking a Google PPC Specialist to own end-to-end campaigns across services and ecommerce in a remote, US-focused role. You will build, optimize, and report on Google Ads programs that drive qualified leads and revenue growth.

The ideal candidate has 4+ years in managing Google Ads, GA4, GTM, and a Google Ads Certification, with strong analytics and testing discipline to push performance beyond benchmarks.