Remote Pharma Marketing Analytics Lead (Contract)

Cella by Randstad Digital; Ridgefield (CT); À distance; USD 118 000 - 124 000; Plein temps

Résumé du poste

Cella by Randstad Digital is seeking a Senior Marketing Analytics Specialist to lead sophisticated analytical initiatives for a global healthcare leader. The role bridges marketing and sales, turning complex data into actionable insights that influence business decisions.

Responsibilities include marketing mix modeling, ROI analyses, digital analytics across channels, and cross-functional collaboration. Requires 7+ years in marketing analytics, strong SQL/R/Python/SAS skills, and EST-aligned

Qualifications

• Bachelor's or Master's degree in a relevant field with strong analytics foundation.
• 7+ years of marketing analytics experience for Bachelor's path, or 5+ years with a Master's.
• Experience with large deidentified healthcare data and marketing analytics.
• Proficiency in statistical programming and data extraction tools.

Responsabilités

• Lead marketing analytics initiatives including marketing mix modeling and ROI analyses across channels.
• Collaborate with Marketing and Sales to translate data into actionable call plans and campaigns.
• Analyze digital and field campaigns in real time to optimize tactics.
• Integrate data from market research and patient claims into strategic recommendations.
• Communicate findings effectively to stakeholders and support data-driven decisions.
• Manage vendor relationships and protect data quality across analyses.

Connaissances

Marketing analytics

ROI modeling

Advanced analytics

Data interpretation

Communication

Project management

Formation

Bachelor's degree in Marketing/Analytics

Master's degree in Marketing/Analytics

Outils

SQL

R

Python

SAS

Excel

PowerPoint

Description du poste

Cella by Randstad Digital is seeking a Senior Marketing Analytics Specialist to lead sophisticated analytical initiatives for a global healthcare leader. The role bridges marketing and sales, turning complex data into actionable insights that influence business decisions.

Responsibilities include marketing mix modeling, ROI analyses, digital analytics across channels, and cross-functional collaboration. Requires 7+ years in marketing analytics, strong SQL/R/Python/SAS skills, and EST-aligned