Senior Marketing Analytics Specialist (Pharma)

Cella by Randstad Digital; Ridgefield (CT); Remote; USD 118,000 - 124,000; Full time

Job summary

Cella by Randstad Digital is seeking a Senior Marketing Analytics Specialist to lead sophisticated analytical initiatives for a global healthcare leader. The role bridges marketing and sales, turning complex data into actionable insights that influence business decisions.

Responsibilities include marketing mix modeling, ROI analyses, digital analytics across channels, and cross-functional collaboration. Requires 7+ years in marketing analytics, strong SQL/R/Python/SAS skills, and EST-aligned

Qualifications

• Bachelor's or Master's degree in a relevant field with strong analytics foundation.
• 7+ years of marketing analytics experience for Bachelor's path, or 5+ years with a Master's.
• Experience with large deidentified healthcare data and marketing analytics.
• Proficiency in statistical programming and data extraction tools.

Responsibilities

• Lead marketing analytics initiatives including marketing mix modeling and ROI analyses across channels.
• Collaborate with Marketing and Sales to translate data into actionable call plans and campaigns.
• Analyze digital and field campaigns in real time to optimize tactics.
• Integrate data from market research and patient claims into strategic recommendations.
• Communicate findings effectively to stakeholders and support data-driven decisions.
• Manage vendor relationships and protect data quality across analyses.

Skills

Marketing analytics

ROI modeling

Advanced analytics

Data interpretation

Communication

Project management

Education

Bachelor's degree in Marketing/Analytics

Master's degree in Marketing/Analytics

Tools

SQL

R

Python

SAS

Excel

PowerPoint

Job description

Location: 100% Remote (Must work regular business hours aligned to the EST time zone)

Position Type: Full-Time, 1-Year W2 Contract

Pay Rate: $86.00/hr - $90.00/hr

Cella is seeking a Senior Marketing Analytics Specialist to lead sophisticated analytical initiatives for a global healthcare leader. You'll serve as a vital link between marketing and sales, turning complex data into clear, actionable insights that directly influence business decisions.

Responsibilities

• Conducting Advanced Analytics: Perform marketing mix modeling, ROI analyses, and promotional responsiveness evaluations across digital, virtual, and traditional sales force channels.
• Optimizing Brand Strategy: Partner with Marketing and Sales teams to bridge data and execution, ensuring strategic insights directly inform call plans, digital campaigns, and commercial resource allocation.
• Analyzing Digital & Field Campaigns: Conduct ongoing, in-campaign digital analytics (covering email, banners, mobile, and alerts) and consumer database performance to optimize tactics in real time.
• Integrating Disparate Data Insights: Synthesize findings from market research, forecasts, and deidentified patient claims data into unified, compelling strategic recommendations.
• Cross-Functional Collaboration: Communicate analytical findings effectively to internal stakeholders, ensuring data recommendations are fully integrated into business tactics.
• Data & Vendor Management: Build departmental knowledge on analytical methodologies and collaborate with high-quality third-party digital agencies.

Qualifications

• Bachelor's degree with 7+ years of marketing analytics experience using relevant industry data sources, OR Master's degree with 5+ years of relevant analytical experience.
• Strong background working within a large pharmaceutical manufacturer (strongly preferred).
• Hands-on experience analyzing large, deidentified patient claims data sets (strongly preferred).
• Familiarity with CardioRenal Metabolic or other Metabolic therapeutic areas (strongly preferred).
• Proficiency in statistical programming with R, Python, or SAS.
• Strong expertise in data extraction tools (SQL) along with Excel and PowerPoint.
• Demonstrated track record in advanced analytics techniques (multivariate analysis, promotional responsiveness, ROI modeling).
• Experience with digital analytics (non-personal marketing tactics like email, mobile, banner ads) and consumer marketing databases.
• Outstanding interpersonal and communication skills with a proven ability to translate complex data into business recommendations.
• Exceptional organizational skills with the ability to manage multiple complex analytical projects simultaneously.
• Must be able to work standard business hours aligned to the Eastern Standard Time (EST) zone.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [e-mail].

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.