Senior Marketing Analytics Lead — Remote & ROI Focus

Cella by Randstad Digital; USA; Remote; USD 118.000 - 124.000; Vollzeit

Benefits dieser Stelle

Medical insurance

Dental coverage

Vision coverage

Life insurance

Short-term disability

401(k)

Weekly pay

Holiday pay

Health benefits program

Zusammenfassung

Cella by Randstad Digital in the United States seeks a Senior Marketing Analytics Specialist to lead advanced analytics driving strategic marketing and sales decisions. You will connect data with execution across digital, field, and traditional channels while managing vendor relationships.

Requires 7+ years of experience (5+ with a Master’s) in marketing analytics, with SQL/Excel/R/Python/SAS proficiency and strong communication to cross-functional partners.

Qualifikationen

• 7+ years of marketing analytics experience or 5+ years with a Master's degree.
• Experience with large pharmaceutical data preferred.
• Experience analyzing deidentified patient claims data is a plus.
• Knowledge of cardio-renal-metabolic therapeutic areas is preferred.
• Strong statistical programming and data extraction skills.

Aufgaben

• Lead advanced analytics including marketing mix modeling and ROI analyses.
• Collaborate with Marketing and Sales to inform call plans and campaigns.
• Perform in-campaign digital analytics across email, banners, mobile, and alerts.
• Synthesize market forecasts and claims data into strategic recommendations.
• Communicate findings to stakeholders and manage analytics vendors.

Kenntnisse

Marketing analytics

Marketing mix modeling

ROI analyses

Promotional responsiveness

Data storytelling

Resource allocation

Sales liaison

Digital analytics

Predictive modeling

Advanced analytics

Ausbildung

Bachelor's degree

Master's degree

Tools

SQL

Excel

PowerPoint

R

Python

SAS

Jobbeschreibung

Cella by Randstad Digital in the United States seeks a Senior Marketing Analytics Specialist to lead advanced analytics driving strategic marketing and sales decisions. You will connect data with execution across digital, field, and traditional channels while managing vendor relationships.

Requires 7+ years of experience (5+ with a Master’s) in marketing analytics, with SQL/Excel/R/Python/SAS proficiency and strong communication to cross-functional partners.