Pharma Analytics Lead: Marketing ROI & MMM

Tundra Technical Solutions; United States; Sur place; USD 95 000 - 135 000; Plein temps

Résumé du poste

Tundra Technical Solutions is seeking a Business Analytics professional with significant pharma experience to support marketing impact measurement across multiple therapeutic areas. The role focuses on statistical methods, marketing mix modeling, ROI analyses, and customer profiling using large data sources.

The ideal candidate will excel in advanced analytics, digital analytics across non-personal channels, and forecasting inputs, collaborating with Marketing, Sales, and other internal teams to

Qualifications

• Bachelor's degree or higher with significant analytic experience in pharma or related field.
• Master's degree with 5+ years of analytic experience using relevant data sources and methodologies.

Responsabilités

• Conducts advanced analytics in support of brand planning and promotional resource allocation across customer channels.
• Liaises between Marketing and Sales to develop business tactics and strategies.
• Execute departmental procedures and ensure marketing strategy is integrated into sales call plans for various channels.
• Communicate analytic results effectively to internal customers and stakeholders.
• Builds knowledge of analytical methodologies and vendors to support department needs.
• Aligns work habits with evolving process requirements within the therapeutic function.

Connaissances

Statistical analysis

Large datasets

Marketing analytics

Digital analytics

Multivariate analysis

Data visualization

R/Python/SAS

Communication

Formation

Bachelor's degree

Master's degree

Outils

SQL

R

Python

SAS

Description du poste

Tundra Technical Solutions is seeking a Business Analytics professional with significant pharma experience to support marketing impact measurement across multiple therapeutic areas. The role focuses on statistical methods, marketing mix modeling, ROI analyses, and customer profiling using large data sources.

The ideal candidate will excel in advanced analytics, digital analytics across non-personal channels, and forecasting inputs, collaborating with Marketing, Sales, and other internal teams to