Remote Paid Search Lead — Growth & Performance

Facet; United States; Remote; USD 130,000 - 160,000; Full time

Benefits offered by this job

Equity

Remote-friendly

Flexible PTO

Medical, dental, vision

401(k) match

Job summary

Facet, an established fintech advisory firm, is seeking a Search Lead to own our paid search program across Google Ads and Microsoft Ads. You will translate growth goals into scalable campaigns, manage bidding, tracking, and reporting, and mentor teammates to execute with excellence.

You will collaborate with analytics, planning, and marketing to optimize spend, improve conversions, and drive qualified leads. This remote-friendly role offers strong compensation and comprehensive benefits.

Qualifications

• 5+ years of hands-on paid search experience, ideally within an agency environment managing multiple accounts.
• Deep expertise in Google Ads, including Search, Performance Max, and Smart Bidding.
• Experience with Google Ads Editor, scripts, or APIs for bulk campaign management.
• Strong experience troubleshooting conversion tracking, GA4, GTM, and attribution issues.
• Experience identifying and excluding fraudulent or low-quality traffic sources.
• Advanced Excel or Google Sheets skills, including pivot tables, lookups, and complex formulas.
• Excellent written and verbal communication skills, with the ability to explain technical recommendations to non-technical stakeholders.
• Basic management skills — setting expectations, training others, delegating tasks, and providing feedback.
• Excellent writing and editing skills, with strong attention to detail; dependable, organized, and able to work independently.

Responsibilities

• Translate growth strategy into paid search campaign plans, and own execution across Google Ads (Search, Performance Max) and Microsoft Ads, plus emerging paid media channels.
• Lead keyword, search-term, and negative keyword audits across the account, building and maintaining exclusion strategies to protect budget as spend scales.
• Optimize tCPA and tROAS bidding strategies with a strong understanding of bidding mechanics and signal quality.
• Use Google Ads Editor, Microsoft Ads Editor, scripts, or APIs to make and audit bulk account changes.
• Build and own a testing roadmap for landing page design and cohesion, alongside ad creative and bidding strategy tests, to continually increase conversion rates across search campaigns.
• Own campaign, budget, and performance reporting; deliver clear, timely analysis and recommendations to stakeholders.
• Serve as a liaison between search and other marketing channels to support a cohesive, multi-channel strategy.

Skills

Paid search expertise

Communication

Analytics

Team mentoring

Education

Bachelor's degree

Tools

Google Ads Editor

Scripts/APIs

GA4

GTM

Job description

Facet, an established fintech advisory firm, is seeking a Search Lead to own our paid search program across Google Ads and Microsoft Ads. You will translate growth goals into scalable campaigns, manage bidding, tracking, and reporting, and mentor teammates to execute with excellence.

You will collaborate with analytics, planning, and marketing to optimize spend, improve conversions, and drive qualified leads. This remote-friendly role offers strong compensation and comprehensive benefits.