Remote Paid Social Strategist: Meta & Pinterest Expert

LifeWay Christian Resources; United States; Remoto; USD 90.000 - 140.000; Tempo integral

Benefícios oferecidos por esta vaga

Health insurance

Resumo da vaga

Lifeway is seeking a Remote Paid Social Media Strategist to own our paid social presence on Meta and Pinterest. You will plan, build, optimize, and measure campaigns to drive customer acquisition, lead generation, eCommerce revenue, and ministry reach.

This is a remote role with occasional Nashville in-person gatherings. You will be the go-to expert on audience strategy, creative testing, catalog and commerce advertising, and budget stewardship, turning ministry and business goals into media

Qualificações

• 5+ years hands-on paid media across platforms, in-house or agency.
• Expertise in Meta Ads Manager with structure, bidding, and audience strategy.
• Experience managing budgets to CPA/CPL/ROAS targets.

Responsabilidades

• Own channel strategy for paid social on Meta and Pinterest.
• Translate ministry and business goals into media plans and budgets.
• Build, traffic, and optimize campaigns, ad sets, audiences, and creatives.
• Design and execute structured tests (A/B, incrementality) and document learnings.
• Set up pixels and event tracking; maintain quality data and policy compliance.
• Create dashboards and recurring reports for stakeholders and leadership.
• Advise partners and coordinate with Meta/Pinterest teams.

Conhecimentos

Paid media

Meta Ads

Audience strategy

Campaign optimization

Formação

Bachelor's degree in Marketing/Advertising/Analytics

Master's degree preferred

Advanced degree not required

Ferramentas

Meta Pixel

GA4

UTMs

Conversions API

Pinterest tag

Descrição da vaga

Lifeway is seeking a Remote Paid Social Media Strategist to own our paid social presence on Meta and Pinterest. You will plan, build, optimize, and measure campaigns to drive customer acquisition, lead generation, eCommerce revenue, and ministry reach.

This is a remote role with occasional Nashville in-person gatherings. You will be the go-to expert on audience strategy, creative testing, catalog and commerce advertising, and budget stewardship, turning ministry and business goals into media