Remote Paid Social Strategist: Meta & Pinterest

LifeWay Christian Resources; Nashville (TN); Híbrido; USD 90.000 - 150.000; Tempo integral

Resumo da vaga

Lifeway is seeking a Remote Paid Social Media Strategist to own paid social on Meta and Pinterest, driving customer acquisition, leads, eCommerce revenue, and ministry reach. This is a remote role with in-person Nashville gatherings.

You will plan, build, optimize, and measure campaigns, manage budgets, design testing roadmaps, and ensure data integrations and policy compliance. Strong analytics and collaboration skills are essential.

Qualificações

• Bachelor's degree in Marketing, Advertising, Communications, Analytics, or a related field, required
• Master's degree preferred
• Advanced graduate degree not required

Responsabilidades

• Own channel strategy, account structure, naming conventions, and best practices for paid social on Meta and Pinterest
• Turn ministry and business objectives into media plans covering audiences, bidding, budget allocation, flighting, creative requirements, and measurement
• Build and traffic campaigns, ad sets, audiences, and creative variations, and complete pre-launch quality checks before anything goes live
• Manage budgets against authorized amounts, monitor pacing, reallocate spend to maximize return, and report variances with recommendations
• Optimize bids, audiences, placements, and creative rotation daily and weekly based on performance
• Design and run a structured testing roadmap, including A/B and incrementality tests, and document learnings for cross-campaign application
• Set up and maintain pixels, Conversions API, conversion events, and UTM structures, keep audiences current and policy-compliant
• Build dashboards and recurring reports that interpret results and deliver clear recaps and recommendations
• Advise ministry and business partners, brief Creative using performance evidence, and manage relationships with Meta and Pinterest reps
• Limited travel: 2-4 times per year, typically overnight 2-3 days

Conhecimentos

Meta Ads Manager

Pinterest Ads Manager

Audience Strategy

Budget Stewardship

Creative Testing

Conversion Optimization

GA4

UTMs

Pixel

Campaign Optimization

Formação

Bachelor's degree in Marketing, Advertising, Communications, Analytics, or related field

Master's degree preferred

Ferramentas

Meta Ads Manager

Pinterest Ads Manager

GA4

Conversions API

Facebook Business Manager

Descrição da vaga

Lifeway is seeking a Remote Paid Social Media Strategist to own paid social on Meta and Pinterest, driving customer acquisition, leads, eCommerce revenue, and ministry reach. This is a remote role with in-person Nashville gatherings.

You will plan, build, optimize, and measure campaigns, manage budgets, design testing roadmaps, and ensure data integrations and policy compliance. Strong analytics and collaboration skills are essential.