Remote Paid Media Strategist — Google, YouTube & Bing

LifeWay Christian Resources; Idaho; Remote; USD 90,000 - 130,000; Full time

Job summary

Lifeway is seeking a Remote Paid Media Strategist to own Google Ads, YouTube, and Bing Advertising. You will plan, build, optimize, and measure campaigns to drive customer acquisition, eCommerce revenue, and ministry reach, while managing budgets and testing roadmaps.

You will advise cross-functional teams, pursue certifications, and collaborate with vendor partners. Remote role with occasional travel to Nashville for team gatherings.

Qualifications

• 5+ years hands-on paid media experience managing campaigns directly in platforms.
• Depth in Google and Bing ad platforms, including structure and bidding.
• Experience managing budgets against CPA/ROAS/goals.
• Proficiency with GA4 and attribution concepts.
• Experience designing structured A/B tests and applying results.

Responsibilities

• Own strategy and best practices for Google Ads, YouTube, and Microsoft Advertising.
• Turn goals into channel media plans covering audiences, bidding, and budget.
• Build, traffic, and quality-check campaigns, ad groups, and audiences.
• Manage budgets, forecast spend, and reallocate as needed.
• Run testing roadmap and document hypotheses and results.
• Build dashboards and explain performance to non-technical audiences.

Skills

Paid media

Google Ads

Bing Ads

GA4 / Pixels

UTMs / Attribution

A/B testing

Communication

Travel readiness

Education

Bachelor's degree

Master's degree

Advanced graduate degree

Tools

GA4

Pixels/Conversions API

UTMs

Data Studio / Tableau / Power BI

Excel / reporting tools

Job description

Lifeway is seeking a Remote Paid Media Strategist to own Google Ads, YouTube, and Bing Advertising. You will plan, build, optimize, and measure campaigns to drive customer acquisition, eCommerce revenue, and ministry reach, while managing budgets and testing roadmaps.

You will advise cross-functional teams, pursue certifications, and collaborate with vendor partners. Remote role with occasional travel to Nashville for team gatherings.