Remote Paid Media Strategist: Google, YouTube & Bing Expert

LifeWay Christian Resources; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

Lifeway is seeking a Remote Paid Media Strategist to take hands-on ownership of Google Ads, YouTube, and Microsoft Advertising. You will plan, build, optimize, and measure campaigns driving customer acquisition, lead generation, eCommerce revenue, and ministry reach.

You’ll serve as the platform expert and trusted advisor to ministry and business partners while stewarding media budgets. This remote-eligible role includes periodic travel to Nashville for team gatherings and collaboration.

Qualifications

• 5+ years of hands-on paid media experience managing campaigns directly in platform interfaces, in-house or agency
• Demonstrated depth in Google and Bing ad platforms, including campaign structure, bidding, audience strategy, and troubleshooting
• Proven management and pacing of media budgets against CPA/CPL, ROAS, revenue, or lead goals
• Working proficiency with GA4, pixels/Conversions API, UTMs, and attribution concepts
• Experience designing and running structured A/B tests and applying the results
• Excellent written and verbal communication, including explaining performance to non-technical audiences
• Ability to travel to the Middle Tennessee area 2-4 times annually for team gatherings
• Ability to manage multiple campaigns and stakeholders with sound judgment and accuracy

Responsibilities

• Own strategy, structure, and best practices for Google Ads, YouTube, and Microsoft Advertising
• Turn ministry and business goals into channel media plans covering audiences, bidding, budget allocation, flighting, and measurement
• Build, traffic, and quality-check campaigns, ad groups, audiences, and creative variations before launch
• Manage and pace platform budgets, forecast spend, and recommend reallocations to Paid Media leadership and partners
• Run a structured testing roadmap (A/B and incrementality), documenting hypotheses, results, and what you learned
• Build dashboards and recurring reports, and explain performance in plain terms, including when results miss goals, with recommended next steps
• Advise cross-functional teams, and other partners on what the channel can realistically deliver
• Define creative requirements and brief Creative based on performance evidence
• Work with platform reps and vendor partners, pursue certifications and betas, and share what you learn across the marketing team
• Limited travel: 2-4 times per year to Nashville, typically for 2-3 days
• Actively involved in an evangelical Christian church

Skills

Paid media

Google Ads

Bing Ads

YouTube Ads

GA4

Analytics

Campaign management

Communication

Education

Bachelor's degree in Marketing/Advertising/Analytics

Master’s degree

Tools

Data Studio

Tableau

Power BI

Job description

Lifeway is seeking a Remote Paid Media Strategist to take hands-on ownership of Google Ads, YouTube, and Microsoft Advertising. You will plan, build, optimize, and measure campaigns driving customer acquisition, lead generation, eCommerce revenue, and ministry reach.

You’ll serve as the platform expert and trusted advisor to ministry and business partners while stewarding media budgets. This remote-eligible role includes periodic travel to Nashville for team gatherings and collaboration.